Rimini, Emilia-Romagna, Italy
Co-founded a creative growth project focused on helping individuals reconnect with creativity through disciplined practice, reflection and visual culture. Responsible for the visual identity, brand direction and key creative decisions, shaping the project’s aesthetic language and overall vision. Creativezen functions as a creative laboratory where I explore the relationship between creativity, meaning, design and personal growth.
Working across brand identity, rebranding and early-stage brand development for clients and independent projects. Collaborating with designers, founders and small teams, contributing to concept definition, visual systems and brand coherence. My approach is minimal, adaptable and rooted in meaning, structure and consistency rather than trends or decoration. (Independent projects and collaborations started informally from 2016.)
Co-led a well-known Italian hospitality brand built around the idea of making people feel at home. Responsible for team coordination, decision-making under pressure and brand coherence across the customer experience. While not a design role, this experience strongly shaped my leadership mindset, emotional intelligence and ability to guide people in real-world, high-responsibility contexts.