Ho Chi Minh City, Vietnam
21 years of experience building global consumer brands in Vietnam and across Southeast Asia I have worked in Perfetti Van Melle, GSK | Haleon Consumer Healthcare, FrieslandCampina and Unilever, leading marketing transformation, innovation pipelines and regional and local brand strategies across diverse consumer categories I have delivered market-beating growth by combining deep consumer insight, strong portfolio strategy and high-performance marketing team Impact highlights: . Grew sales value 2x faster than market in 2025, gained 3% share after 3 years (Perfetti Van Melle Confectionery) . Delivered 27.6% above target in 2018 and 15.7% above target in 2019 (GSK Dental Appliance Care) . Delivered 8% volume growth for Friso in a declining market (-10%), and transformed Friso into the strongest brand in Infant Nutrition and Leader in Infant stage for the first time ever (2014 FrieslandCampina Nutrition) Beyond brand growth, I am passionate about developing people, building dream teams of insight-led and data-driven brand builders who grow and celebrate together My core strengths include: • Brand & Portfolio Strategy • Regional & Local Innovation Pipeline Development • Consumer Insight Driven Marketing • Cross-Market Growth Strategy (Southeast Asia & Taiwan) • Building High Performance Marketing Teams
Drive adoption and optimization of the Dental Appliance Care global program Develop and deliver the DAC innovation pipeline
Identify business opportunities, define brand growth strategies and annual market activation plans that scale across multiple markets in Southeast Asia & Taiwan. Drive business discussions with thorough analysis which addresses all aspects of the P&L. Develop locally relevant communication for the diverse Southeast Asian & Taiwanese target audience based on solid consumer insights. Develop clear digital strategies and initiate digital campaigns to drive consumer education and recruit new users
Short-term international assignment in Dutch Lady Malaysia.