Istanbul, Türkiye
· Lead integrated marketing and brand strategy across luxury hospitality, dining, wellness and lifestyle experiences, strengthening brand positioning and supporting commercial growth. · Develop and execute international marketing, PR, media, influencer and KOL strategies across Europe, the GCC, Russia, USA, China, India and the UK, strengthening brand visibility and market positioning. · Direct creative development across integrated campaigns, photography, video production, social media and brand storytelling while ensuring consistency across every customer touchpoint. · Manage external creative, PR and digital agencies, annual marketing budgets, campaign performance and ROI across multiple marketing channels. · Build strategic partnerships, sponsorships and co-marketing initiatives that increase customer engagement, strengthen brand awareness and support commercial growth. Collaborate with regional and corporate leadership to deliver globally aligned campaigns while safeguarding Shangri-La's luxury brand standards.
· Managed integrated ATL, BTL and digital marketing campaigns while supporting long-term brand development and commercial objectives. Led client relationships and cross-functional project delivery for brands including Tchibo, Davidoff, EU Delegation to Türkiye and ABC Detergent.
· Managed integrated marketing campaigns and strategic client relationships for leading consumer and corporate brands. Oversaw the delivery of television commercials, brand films and integrated campaign productions for Paribu, n11, Vaillant, Doğuş Group, DemirDöküm, MorlaMoves and KONE.
· Managed integrated corporate communications and branding projects for more than 30 listed companies across multiple industries. · Led corporate identity, sustainability reporting and rebranding initiatives while ensuring consistent brand communications across print and digital platforms. Served as Jury Member for the MERCOMM International Awards, recognising excellence in corporate communications and brand design.
· Oversaw the coordination of new store openings and refurbishment projects, partnering with agencies and cross-functional teams to deliver premium retail environments aligned with Samsung's global brand standards. · Supported premium retail marketing strategy and customer journey initiatives across Samsung retail stores and Shop-in-Shop locations. · Coordinated retail launches, visual merchandising and in-store marketing aligned with Samsung's global brand standards. Managed agency relationships and collaborated with cross-functional teams to deliver premium retail environments.