Brussels, Brussels Region, Belgium
Cluster Media Manager (FR / BE / NL) with a strong marketing and business backbone, bringing 8+ years of experience across FMCG leaders such as L’Oréal and Nomad Foods. I leverage media as a strategic growth driver, combining creativity and data to deliver measurable business results.
•Driving media strategy across Belgium, France and the Netherlands, with a strong focus on growth and business impact. •Driving campaign optimization and translating data into meaningful, actionable insights to continuously improve performance. •Building diverse and strategic media mixes, ensuring the right balance between channels to maximize effectiveness. •Leading owned media transformation across markets (websites & social media), with the ambition to create strong, engaging and culturally relevant love brands.
Kiehl's • Leading online channels of the brand’s D2C (website & app) and marketplace Trendyol. • Creating and drawing multi-channel differentiated e-commercial strategies in order to gain higher revenue and traffic while recruiting new customers. • Drawing the commercial campaign plan, implementing and briefing the right campaigns with cross functional teams and tracking progress and performance with a highly KPI-driven mindset • Driving cross functional projects and coordinating commercial actions between different stakeholders (product, analysts, tech, marketing teams, media agency, SEO agency) • Owning the brand’s media spending and performance, implementation and analysis. (campaign set-up, A/B testing, ROAS follow-up reporting) • Driving continuos improvements on D2C by UX, SEO, SEM with IT teams and external stakeholders. • Responsible for CRM and CRM communications strategy. Assisting loyalty program launch for Kiehl’s in order to increase retention, frequency and customer satisfaction.
Garnier Skin Naturals & Ambre Solaire
L'Oréal Paris Hair Care- Elseve & Botanicals & Magic Shampoo - Collect and analyze consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt the communication material (imagery, digital, point of sale) - Mobilise and collaborate with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines - Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) - Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for the senior management to present to senior management - Develop one’s knowledge of the L’Oreal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support - Implement media and promotion plans and ensure implementation of trade marketing plan
-Responsible for assisting the organization to focus on the development, implementation and cultivation of the Red Bull brand image and the increase of the Red Bull share of mind in the On Premise (out of home) environment. -Assist in coordinating various marketing methods including, direct mail, print ads, networking, internet, social media, and develop new methods of marketing -Manage online tools of the whole On Premise team. -Assist with business development per blueprint and marketing strategy, preparing and printing materials (catalogues, leaflets, inserts, mobile, guidelines, posters etc.) to utilize in the bars, clubs , music venues -Prepare monthly newsletter and reports about gastronomy news for the department. -Make researches about the industry and prepare slideshows -Provide support to the field and helped to distribution of POS tools to the national on premise sales force
Oscar and the Wolf, Synapson, Feder&Joris Delacroix,Tube and Berger Wankelmut,Finnebassen,Jazzanova, Dj Maestro, Daedelus,Avener, College, Beardyman,Florian Kruse, Kovacs and many others