United Kingdom
• Oversaw and coordinated the recruitment cycle to hire new staff by creating recruitment content across multiple marketing channels to attract job seekers leading to a 5% increase in staff. • Developed and implemented the marketing strategy across the website and social media channels to increase brand awareness, new client leads, and new hires. • Created engaging new content for the website and managed the content repositories driving 20% uplift in traffic to the site.
• Building and managing ecommerce content on Farfetch.com and Farfetch APP to over 20 million monthly active users. • Supported the evolution of tooling requirements and testing with engineering teams improving the app and website. • Coordinated the localisation process for content refreshes and promotional activities weekly with teams for 190 countries and 14 languages whilst ensuring accuracy and alignment across all the Farfetch tools and touchpoints. • Maintained an organised content repository, ensuring the global team’s access to accurate and up-to-date content. • Conducted Post Implementation Reviews (PIRs) to assess campaign outcomes, share learnings, and recommend strategies for continuous improvement.
• Directed the development and delivery of the marketing strategy to support Create Studios’ strategic priorities for 2021- 2025. • Developed and implemented social media strategy including content creation across Twitter, Instagram, Facebook, and LinkedIn – resulting in a 62% increase in post reach and engagement. • Leveraged data, insights, and measurement to build innovative marketing communication leading to a 40% increase in new business leads via the website. • Redesigned and structured a new multi-channel web optimisation strategy resulting in traffic and search engine optimisation (SEO) uplift of 80%.
• Chaired and managed a committee of 7 members for the smooth running and success of the 150-member student society. • Collaborated to organise 9 events on campus for students to up-skill and network whilst increasing event attendance by 60%. • Strategised and implemented the vision of the society through weekly meetings and data-driven presentations.