Istanbul, Türkiye
Spanish & Turkish Citizen
Leading marketing plans of Google Gemini and Google’s consumer products to drive brand awareness, user aquisition and retention of Gemini consumer app through social campaigns, partnerships and KOF (PR, AI experts and Influencers) community management.
Leading x-vertical B2B2C marketing programs to drive Ads & AI solutions from strategy to execution, including C-Suite engagement, ABM (account based marketing) training programs, Think with Google and Ads x Cloud (IT SaaS) initiatives with e-commerce, omni-channel retail and FMCG focus.
Leading annual marketing plans and agile marketing programs/campaigns for Coca-Cola TM with GenZ focus (2020-21), full Soft Sparkling Drink portfolio with GenZ focus (2021-22) & Fuse Tea with full brand responsibility (2022) for Turkey.
Leading annual business & marketing plans for Central Asia countries and regional campaigns on behalf of business unit, including Turkey & Caucasus countries for Coca-Cola TM.
Responsible for Innovation & Whitespace projects of OMO, Yumos/Comfort, Rinso/Surf (Fabric Cleaning/Detergent, Fabric Softener brands) in Middle East Region (with focus on Israel, Iran & Turkey markets)
Responsible for Soups category of Knorr & Cup A Soup/ Quick Soup brands in Turkey.
Responsible for Digital Marketing Coordination of all Unilever Foods Brands.
Responsible for Coca-Cola brand in the specific division targeting young adults and families. (Coke'n Meal, Ramadan, New Year's Eve etc.)
Participated in biosensor project as a mechanical design engineer.
Participated in development of precise 3D industrial laser workstation as a mechanical design engineer.