Istanbul, Istanbul, Türkiye
With over 14 years of experience, I bring deep expertise in e-commerce and omni-channel strategies within the consumer goods industry. I am skilled in business planning, market research, strategy development, and advanced proficiency in Microsoft Excel. As a strong sales and vendor management professional, I hold an MBA degree with a focus on Sales and Management.
• 5 direct reports & 3 subordinates • Leading omnichannel strategy by establishing new infrastructure system, increasing the contribution of Tefal own offline stores. • In charge of D2C and marketplaces including brand.com • Tripled the sales with +10 pts of improvement at bottom line vs LY
• Team management with 3 direct reports • Became the #1 in the biggest player in Media Markt in H2’19. • Created new Commercial Policy with a new invoicing system which resulted doubling the EBITDA on P&L.
• 2 direct reports --> In charge of Media Markt, Teknosa, Vatan (TSS)
• Responsible of product category sales in Turkey with a Korean stakeholder, reported directly to expat GM
• Conducted customer surveys and managed the collected data to boost the sales and create loyal customer base using CRM tools such as Microsoft Dynamics Axapta