Istanbul, Türkiye
CTO with ~20 years of experience (since 2007) in building scalable software systems, leading cross-functional teams, and driving digital transformation across various industries including fintech, CRM, marketing, insurance, enterprise, SaaS, B2B2C, B2B and B2C. Proven track record of delivering enterprise solutions across cloud/on-premise environments. Committed to driving innovation, enabling sustainable systems, executing strategic initiatives, and delivering differentiated, high-impact products from concept to scale.
Delivering scalable and sustainable financial technology solutions for enterprise-level operations. * Built and scaled the software engineering team from scratch * Led the technology selection process and prepared detailed reports and presentations * Designed and managed business processes and technical implementations aligned with the operational and compliance needs * Defined product and technology strategy to support business scalability and revenue growth * Collaborated with executives on business development and go-to-market strategy * Drove innovation initiatives, transforming technical capabilities into business value and competitive advantage * Managed budgeting, vendor relations, and long-term technology roadmap
Overview of Technologies & Tools StackShare: https://stackshare.io/finoku/finoku-stacks
https://iadeal.com iadeal.com is a digital cashback and affiliate marketing platform (like Rakuten) targeting the Turkish e-commerce market. It partners with leading online retailers to provide users with cashback, discount codes, and access to exclusive promotions. * Built integrations with major e-commerce affiliate networks — including Performics, ReklamStore, Admitad, and AffOcean — enabling real-time cashback tracking and campaign synchronization across 200+ partner brands. * Implemented analytics and event tracking to monitor user conversions and optimize affiliate performance. * Designed scalable backend architecture to support high-volume traffic during promotional campaigns. * Enabled cross-platform campaign visibility (email, web, mobile) to enhance user engagement and retention.
Magnetiq (now Adsby - rebranding-) is a marketing technology platform that enables brands and agencies to manage, optimize, and scale digital advertising campaigns through automation, creative tools, and data-driven insights. *Built from scratch and lead a 13-person software team, covering Backend, Frontend, UI/UX Design, Marketing, Growth Manager. *Led international growth from 0 to 4,000+ customers across 30+ countries within 1 year, secured $375,000 in investment from QNBeyond, followed by $525,000 from Inveo Ventures and KT Portföy A.Ş within 1.5 years as an AdTech company; and spearheaded multi-vertical integrations and campaign execution across Google and Meta advertising platforms. *Managed Business Manager and Meta Marketing API (MCC) accounts to streamline campaign delivery and performance tracking. *Built Magnetiq Studio from scratch, a Canva-like creative asset management platform enabling users to design and preview dynamic, pixel-perfect ad creatives *Built and maintained Magnetiq Crawler, a web content scraper for automatically generating ad creatives and landing page insights from client websites. *Participated in the deployment and optimization of Magnetiq Pixel, a proprietary tracking solution for monitoring user funnels, conversions, and behavioral data across platforms. *Supported end-to-end campaign integration and management workflows, including creative generation, *A/B testing, targeting strategy, bidding strategy, target audience and performance analytics.
L Teknoloji Danışmanlık is a technology consulting and software development company that, under the motto "More than Software," offers a wide range of solutions—from startup ideas to software projects for small, medium, and large-scale enterprises. * Founded and scaled a team * Delivered end-to-end project management and software development services for startups and established companies, transforming ideas into operational digital products. * Developed and managed strategic business partnerships as well as affiliate sales programs to expand market reach and drive revenue growth. * Provided strategic technology consulting to help SME clients align software initiatives with their business goals. * Built and nurtured a collaborative team culture focused on innovation, quality, and continuous learning. * Led client engagements from initial concept through to deployment and ongoing support.