Istanbul, Istanbul, Türkiye
Customer Relationship Management, Sales Management, Merchandising Management, Event and Experiences Planning, Sales Support Staff Performans Management, Modern Trade Channel Management, On-Trade and HoReCa Channel Management,Traditional Channel Management, Budget Management, Sales Forecasting, Reporting Sales Analysis, Territory Management, Planning Sales Developing Activities, Trade Marketing, Marketing Applications, Strategy Creation, Creativity, Teamwork.
Channel based, account based, city based, dealer based consumer campaign management via multi-channel media usage. (Design, develop, manage, follow up, measure) Supporting business development by providing actionable and insightful recommendations based on market, competitors and new trends, Monitoring the ROI's of the in-store activities and remaining within the limits of categories ROI target, Developing brand partnerships for all category of TVs
Planning and actualizing quantitative and qualitative analysis. Making researches about industry and rival specific for displays and exhibition unit. Conducting sell out programme, analysing stationeries via barcode device. Planning and executing sales campaigns for B2B E Commerce website. Executing loyalty programme for retailers on the web. Maintaining call center operation and regularly keeping under control to last consumers’s q&a. Following up to legal process about counterfreit and imitation products.
* Continual evaluation of the performance of the category across channels and customers, the ROI achieved on promotional spend (pre and post evaluation), * Instrumental in effective execution of the category plan across channels and customers, * Co-ordinate the annual category promotional plan (mechanics and budget) across channel and customers, * Track & Report Channel sales dynamics with tracking results closely, sharing the right direction to the sales team, giving accurate forecast & feedback to the Finance team * Create and pursue commercial strategy align with related departments and tracking new product development performance reports.
Managing POS development and BTL execution by translating brand marketing actions into customer marketing actions driven by insights, Supports/monitors the sales operations to successfully develop and deliver the sales objectives: distribution, shelving, pricing, market share and merchandising for all categories, Developing and execute trade and category growth strategy for the portfolio to achieve defined business objectives, Continuous and intensive field visits and developing permanent merchandising initiatives accordingly.
Ensuring annual budget plan is implemented, updating phasing, tracks budget realization monthly, Managing merchandising models based on shopper & customer needs in alignment with sales & marketing, Analyzing market distribution data, finding out opportunities, preparing channel& format specific actions plans, Continuous and intensive field visits and developing permanent merchandising initiatives accordingly, Set meetings with agencies in order to be noticed about implementation of territory.
Worked as a volunteer at British Heart Foundation / Leamington branch.