Bedford, Massachusetts, United States
Versatile, results and analytics driven marketing professional with over 30 yrs. experience, B2B, startups (six), and Fortune 500 tech companies. History of establishing and dramatically growing markets for pioneers in cloud, virtualization, SaaS, storage, communications and supply chain. Leadership has been instrumental in digital transformation, accelerating customer acquisition, revenue and brand recognition. Areas of Professional Excellence: Startups, B2B Enterprise Software, Strategy, Messaging, Brand Management, Marketing Communications, Product Marketing, Digital Strategy & Transformation, Lead Generation & Marketing Programs, Account-Based Marketing, Content Creation, Partner Marketing
Strategy, messaging, demand generation/marketing programs, product launches, branding initiatives, content development, sales and revenue enablement, competitive analysis.
Acquired by Accenture, January, 2024. Managed Services Provider, specializes in complex, global service supply chain operations. Head of global marketing, strategy, brand revitalization, lead generation and digital transformation. Silver Winner Best in Biz Award, Marketing Executive of the Year.
Provider of long-range private wireless mesh networks and security. Brand re-vitalization, messaging and lead generation.
Acquired by Oracle, May, 2014. Early-stage VC funded company, developed full-featured desktop virtualization storage software, acquired by Oracle, May 2014. Led the development of the marketing strategy and plan, messaging, awards, speaking programs and lead generation.
Led the marketing integration of DynamicOps post-acquisition.