Candace Goldberg

Senior B2B Territory & Solution Sales Executive | Hospitality, Technology & Operational Infrastructure | Market Builder

Pittsburgh, Pennsylvania, United States

About

I’m a senior B2B sales professional with 20+ years of experience building territories, acquiring new customers, and expanding long-term accounts across hospitality, foodservice distribution, technology-enabled solutions, and operational infrastructure environments. Throughout my career, I’ve launched markets from the ground up, sold complex consultative solutions with long sales cycles, and partnered closely with owners, operators, facilities leaders, and executive stakeholders to drive measurable business outcomes. My background spans territory sales, SMB and mid-market account executive roles, and solutions-focused selling that blends technology, operations, safety, compliance, and efficiency. I’m known as a hunter who thrives on new business development, but I also excel at building trusted relationships that lead to expansion, retention, and long-term value. Whether working in field-based territories, remote environments, or hybrid models, I bring structure, curiosity, and a customer-first mindset to every sales conversation. I’m especially well-aligned with organizations selling: • B2B technology or hardware-enabled solutions • Operational, infrastructure, or facilities-focused services • Hospitality, foodservice, or multi-location business platforms • SMB to mid-market solutions requiring consultative selling Based in Pittsburgh, PA and open to remote and hybrid opportunities.

Experience

  • Sales Consultant at Paragon Foods
    Aug 2021 - Dec 2025 · 4 yrs 5 mos

    Generate new business, manage and grow existing accounts Review market reports and stay informed of crop conditions Utilize CRM system daily to log activity, analyze sales reports for penetration opportunities and prevention of lost sales Help customers by being a resource for menu development, event planning, and providing a sense of urgency in regards to questions, products, product uses, prices, availability, account set-up and logistics Our Ingredients To Success ~ "Connecting The World To Share Food And Care For One Another"

  • Sales Consultant at BlueKey Construction & Claims
    Apr 2020 - Aug 2021 · 1 yr 5 mos

    To offer certified Bio-Hazard teams to clean premises where people have tested positive for the Covid-19. We offer 2 solutions: 1) Provide proactive maintenance through regularly scheduled cleanup of a site location. 2) Provide a reactive solution to eradicate the virus from all confirmed and or contaminated areas.

  • Regional Sales Manager at SilverArmor Paint ~ SILVERCLEAN® technology
    Oct 2019 - Aug 2021 · 1 yr 11 mos

    Promoting and Selling the SilverArmor Paint line. A full line of antimicrobial - Primers, Coatings and Paint. A line which utilizes SILVERCLEAN® technology: continuously eliminating odor-causing bacteria, mold, and mildew for the life of the product.

  • Sales Development Executive at RideKleen - Powered by KleenCare Technology
    May 2018 - Oct 2019 · 1 yr 6 mos

    • Research, prospect and acquire corporate clients • Implemented new event exposure at Pittsburgh Vintage Grand Prix • Orchestrate demonstrations of steam cleaning system to obtain new clients

  • Area Operations Manager at GCA Services Group
    Jun 2015 - Mar 2018 · 2 yrs 10 mos

    GCA Services Group, Inc. Pittsburgh, PA 2015-Present Area Operations Manager • Oversee and supervise an operational team of 5 Managers, 7 Supervisors, and 50 Custodians to maintain appearance & cleanliness of clients’ commercial properties (Alcoa/Arconic, PPG & Jones Lang & LaSalle, Philips Respironics) at multiple sites. Contracts/revenue encompassing over $2.4M. • Interface with client facility managers at each site and respond to customer issues/complaints and rectify in a timely manner. Travel among local sites weekly and conduct monthly walk-throughs and annual business reviews with clients. • Serve as the liaison between client, vendors, cleaners, and GCA Services. • Complete various operations reports including: safety, incident, disciplinary, inventory control, payroll, invoicing, and month end. • Enhance customer service by creating & implementing comment cards. Attain 90% approval rating at all site locations. • Establish and maintain effective lines of communication with the clients and facility personnel to assess satisfaction. • Responsible for recruiting, staffing, and conducting process & procedure trainings on proper cleaning techniques, safety training, audits (SDS), BBS Training, and quality control inspections. • Ensure all government regulations & OSHA requirements are being followed. • Achieve 19 months without workplace incident or injury • Produce 43% savings in consumable supplies year after year • Sustain 16,000 savings from budget since managing OPS expenses allocation in 2015’