Istanbul, Türkiye
I am a commercial leader with 15+ years of experience in international sales and category management, focused on building and scaling businesses across global markets. I have managed commercial operations exceeding €100M annually, leading growth across Europe, North America, and APAC. My core expertise lies in driving revenue growth, expanding into new markets, and managing complex P&L structures. In my previous role as Head of International Sales, I led international expansion, built and managed multi-layered teams, and took full ownership of a UK subsidiary as Interim General Manager. Currently at Amazon, I own category performance end-to-end, focusing on growth, vendor strategy, and data-driven decision-making. I’m particularly interested in leadership roles where I can drive commercial growth, scale operations, and build high-impact teams.
• Managing Home Improvement category with full P&L responsibility • Driving revenue growth, pricing strategy, and vendor negotiations • Managing key vendors and optimizing category performance through data-driven decisions • Leading cross-functional initiatives across supply chain, marketing, and operations • Reporting to BU General Manager
Warmhaus is amongst Turkey's Top 500 Industrial Enterprises • Led international commercial operations exceeding €100M annual revenue across boilers, heat pumps, and radiators • Managed 6 direct / 14 indirect reports, overseeing sales, pricing, and business development • Acted as Interim General Manager of UK subsidiary, responsible for full financial, legal, and commercial operations • Drove international expansion and structured sales organization at scale • Reporting to Managing Director
• Managed €20M+ revenue portfolio across Europe, North America, and APAC • Led market expansion in 15+ countries including UK, Germany, USA, and China • Oversaw all commercial and legal operations of UK subsidiary • SAP Key User & Turquality Key Contact • Reported to International Business Manager
• Led European expansion strategy targeting 10x growth (€10M → €100M) • Initiated €250M annual business pipeline (5x company turnover) • Managed €3.5M product segment (Aluminium Fin Stock) • Reported to Sales Director
• Managed €5M international portfolio across NA, Europe, MEA & CIS • Led pricing strategy, contract negotiations, and product positioning • Developed go-to-market strategies and annual budgeting processes • Reported to VP & BU General Manager
• Managed financial reporting (cash flow, A/R, A/P, budgeting) and HQ (Italy) reporting • Supported controlling and reconciliation processes