Milan, Lombardy, Italy
Business and strategic designer living in Milan. I work in the middle of business-design scale, specialised in design strategy, creative direction and visual communication. I believe in user experience, design thinking and trans-disciplinary approaches. Before joining to Domus Academy as Program Leader, I worked 1,5 year at Condé Nast in Milan as a Digital Strategist. Besides, I am the Co-founder of a contemporary creative studio and digital magazine, called ‘KEIN’, which has more than 500.000 followers on Instagram. Through KEIN, I am collaborating with Design, Lifestyle, Fashion and Luxury Brands such as Moleskine, Spotify, Luisa Via Roma and Bvlgari as a digital communication consultant. Services: Creative Direction Brand Strategy Strategic Design Digital Marketing & Social Media Strategy Visual Communication Content Generation AI Architecture & Design Motion Graphics Design Photography & Video Production
KEIN is a multidisciplinary creative studio and production company, based in Milan, Hamburg and Istanbul, offering concept & visual content production, digital strategy and creative direction. We strive to create engaging experiences and continuous collaboration with our clients and its customers. KEIN has been launched in 2014 as a digital magazine in Istanbul, Turkey. In this period, KEIN Magazine has produced, curated and delivered controversial and unconventional content mainly related with contemporary art, fashion and design to its audience. By careful curation and unique editorials it has quickly reached a vast group of individuals, more than 300k followers on Instagram, with similar taste. Hence, it successfully established collaborations with major fashion, design, lifestyle and luxury brands such as Bvlgari, Moleskine, Luisa Via Roma, Spotify, who’d like to reach that specific segment. keinstudio.com instagram // @kein
Working as Program Leader of MA Luxury Brand Management & MA Business Design Programs. Conducting workshops in conjunction with various luxury brands such as Moncler, Sergio Rossi, BVLGARI, L’Officiel, Condé Nast, YOOX NET-A-PORTER, Salvatore Ferragamo etc. based on Strategic Brand Management and Digital Communication as Program Leader. Conducting theoretical courses based on Integrated Communication Strategy and Strategic Branding.
Designed UX strategy for the online store of the Letasca. Developed digital marketing and social media strategy. Designed visual communication strategy.
Supported to design UX strategy for relaunching Condé Nast's video channel, Condé Nast Live. Developed digital marketing and social media strategy for relaunching Vogue Italy and Condé Nast Live. Prepared weekly reports to measure digital audience engagement for Condé Nast properties such as Vogue Italy, GQ Italy and Vanity Fair Italy Managed, tracked and scouted influencers on social media for Vogue Italy, Glamour Italy and La Cucina Italiana.
Developing UX strategies and designing digital marketing strategy for GQ in 2020. The future of publishing on a multi-platform branded experience. Designed a new start-up called Ambassadors of Style, to shape GQ’s future marketing strategy. Basically, Ambassadors of Style is disrupting influencer marketing industry by providing a cloud solution for both influencers, to join the platform and promote their lifestyle, and advertisers, to better manage and customise their campaigns. Was responsible of business model generation, concept creation, UX/UI design, prototyping and branding at GQ Italy.
Trained for object-oriented design. Object-oriented design is the process of planning a system of interacting objects for the purpose of solving a software problem.