Turin, Piedmont, Italy
Results-driven Product Marketing Manager with over 14 years of international experience in the agricultural machinery and aerospace industries. Proven track record of leading cross-functional teams, managing full product lifecycles, and driving strategic initiatives across EMEA and emerging markets. Skilled in market analysis, product development, and contract negotiation, with a strong focus on delivering measurable business impact. Adept at navigating complex global environments and aligning product strategies with commercial goals. Fluent in Turkish and English, with intermediate proficiency in Italian.
• Managed marketing activities for low-mid power tractor series across New Holland, Case IH & STEYR brands in the EMEA region • Oversaw full product lifecycle: market research, segment & competition analysis, product development, pricing, financial solutions, and continuous product improvement • Led cross-functional teams to execute product strategies and support regional sales initiatives (€600M revenue)
• Directed product-related activities for New Holland Agriculture brand across Middle East & Africa • Defined product portfolio & supported commercial teams, especially in tender business • Organized in field & virtual trainings and participated regional & global fairs
• Negotiated pricing & contracts with leading aerospace companies including Airbus, Boeing, Bombardier, and Lockheed Martin • Managed project activities for the “T129 Atak” domestic attack helicopter, contributing to defence industry initiatives • Coordinated with engineering and procurement teams to ensure project milestones were met
• Managed “4P” of marketing for agricultural machinery products including harvesters, balers and implements • Conducted market analysis and developed product strategies for the Turkish market • Collaborated with sales and engineering teams and OEMs to align product offerings with customer needs