Istanbul, Istanbul, Türkiye
Responsible for guiding the development and success of a product to market. This includes defining the product vision, gathering and prioritizing requirements, working closely with cross-functional teams, and ensuring that the product meets customer needs and business goals. Also analyze market trends, gather feedback, and iterate on the product to continuously improve its value and performance.
GCI Product Leader: - Defining the long-term vision and strategy for the product. - Conducting market research and competitive analysis to understand market trends and opportunities. - Collaborating with sales teams to ensure successful product development and launch. - Creating and maintaining a product roadmap that aligns with company goals and customer needs. - Conducting forecasting and analysis to anticipate future trends, demands, and potential risks. - Setting and adjusting prices for products based on market dynamics, customer value perception, and profitability goals. - Planning, executing, and evaluating marketing campaigns across various channels to drive product awareness.
• Built deep relationships with project managers and business owners by employing industry expertise and knowledge, key account strategies and sales tactics. • Travel to jobside to maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns. • Act as a consultant to various departments within the direction and strategies that customers will be adopting in the future. • Prepared sales presentations, VST and do jobsite demos (GC series & Next Gen Machines) to show efficiency of Caterpillar products. • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers. • Follow the local and international projects, to expand business operations and grow customer base. • Actively listened to customers' requests, confirming full understanding and advise the best solution to client. (Rental-Used-New)
- Understanding of customer needs, advise the best solution as Rental, Used, New Machines. - Leading field-based sales & application. - Knowledge of BCP & GCI machines and work tool products. - Field experience of process improvement methodologies to improve customer efficiency.
• Met with existing customers and prospects to discuss business needs and recommend optimal solutions. • Develop market strategies for key customers • Regular visits to clients, foreign and domestic, to provide advice and counsel to customers.
• Setup dealership of Takeuchi Mini Excavators, Simex, U'Emme, Klac worktools & attachments at Turkey • Consult with Dealers for sales and aftersale services around Turkey. • Presented Takeuchi Mini excavators & Simex, U'Emme, Klac worktools & attachments to increase market share and make connections with potential customers.