Cameron Thompson

Head of Growth Marketing @ Apollo.io

Atlanta, Georgia, United States

About

I lead Growth Marketing at Apollo.io, where my team is responsible for how Apollo grows across both our self-serve and sales-assisted motions. We run the full paid and organic mix: search, social, display, programmatic, TV, audio, affiliates, and emerging ad platforms, alongside SEO, AEO, CRO, and demand gen. Where I spend most of my time right now is at the intersection of AI and discoverability, understanding how buying behavior is shifting and making sure Apollo is present at every moment that matters. Beyond acquisition, we use AI to build features that improve how new customers move through our conversion funnel, ensuring their first experience with Apollo is seamless. I care about building teams and systems that scale. We build infrastructure, develop sharp instincts from data, and move with the urgency of an early-stage startup.

Experience

  • Head of Growth Marketing at Apollo.io
    Dec 2024 - Present · 1 yr 8 mos

  • Director, Growth Marketing at Seed Health
    May 2024 - Nov 2024 · 7 mos

  • Novo (1 yr 10 mos)
    • Director of Growth Marketing
      Aug 2023 - May 2024 · 10 mos

    • Director of Performance Marketing
      Aug 2022 - Aug 2023 · 1 yr 1 mo

  • Greenlight Financial Technology ()
    • Senior Manager, Partnerships
      Oct 2021 - Aug 2022 · 11 mos

    • Senior Manager, Growth Marketing
      Sep 2019 - Oct 2021 · 2 yrs 2 mos

  • Kabbage, Inc ()
    • Marketing Analytics & Optimization Lead
      Aug 2017 - Sep 2019 · 2 yrs 2 mos

    • Growth Marketing Manager
      Mar 2014 - Aug 2017 · 3 yrs 6 mos