Miami-Fort Lauderdale Area
I've spent the last decade building a digital commerce company from its startup phase to $700MM+ in annual revenue. As the first employee at Recom and a member of the executive leadership team throughout its evolution, I've been responsible for designing, implementing, and running the commercial and operational infrastructure that made that trajectory possible. I've led multiple departments while guiding the organization through all phases of growth, including multiple acquisitions, private equity funding, and global expansion. My focus has always been on creating order from ambiguity and building systems that hold up at scale. I've managed a large-scale SKU portfolio across multiple acquired businesses, onboarded 50+ brand partners, scaled into 10+ international markets, and led a globally distributed team of 12, all while making sure growth never came at the expense of profitability. My work has spanned go-to-market strategy, pricing, inventory planning, S&OP, financial modeling, and commercial structuring. I'm an operator who creates structure in fast-moving environments and turns ideas into repeatable, scalable processes. I've supported brands across Amazon, Walmart, Target, TikTok Shop, eBay, and Bol, while building the infrastructure to operate across the US, Canada, Mexico, the UK, and the EU. My category experience spans beauty & personal care, vitamins & supplements, baby, consumer electronics, home & kitchen, housewares, pet supplies, sporting goods, toys, apparel, and grocery. COMPETENCIES: P&L Ownership • Financial Planning & Analysis (FP&A) • Margin Optimization • Cost Optimization • Working Capital • Revenue Growth • Strategic Planning • Organizational Transformation • Change Management • Operational Excellence • Business Operations • Executive Leadership • Enterprise Operations Leadership • Cross-functional Leadership • Stakeholder Management • Revenue Operations • Commercial Operations Leadership • Sales & Operations Planning (S&OP) • GTM Strategy • Customer Lifecycle Management • Pricing & Assortment Optimization • Category Management • Assortment Strategy & Portfolio Management • Inventory & Supply Chain Strategy • Demand Planning • Forecasting & Performance Management • Forecast Accuracy • People Management • Team Development • Talent Retention • Workforce & Resource Planning • Data Analytics • Business Intelligence & Reporting • AI-Driven Automation & Decision Support • KPI Development & Tracking • Systems Enablement • Process Improvement
Recom is a full-service ecommerce accelerator supporting global brands across leading platforms such as Amazon, Walmart, Target+, TikTok Shop, eBay, and Bol. I was brought over by the CEO from our affiliated company, Tunie’s, to build and lead enterprise data analytics and marketplace operations at the startup stage. Since 2016, I’ve been promoted through successive leadership roles as a member of the executive team. I designed and currently own the marketplace data analytics and catalog merchandising strategy. This function drives go-to-market planning, pricing, purchasing, S&OP, and client strategy across all new partnerships. I partner with the C-suite to roadmap and execute long-term strategic initiatives, while leading a 12-person organization. Key achievements: • Envisioned and built core marketplace data analytics tools and frameworks, enabling rapid growth into a full-service marketplace agency and one of Amazon’s largest sellers, while driving top-tier sell-through for 150+ clients across 10 global marketplaces. • Directed post-M&A platform integration of 4 competitors, harmonizing teams, systems and new product categories. • Led product development of high-impact marketplace listing tools and models used in complex buy-sell marketplace agreements. • Architected initial data infrastructure and Amazon assortment strategy, establishing core KPIs and aligning algorithmic demand with sell-through. • Scaled operations into new global markets, including Canada, Mexico, the UK, and the EU. • Built and developed a high-performing organization with a strong leadership bench. • Established Recom’s first S&OP framework and tools, strengthening partner confidence and distribution planning. • Oversaw major technology initiatives, including NetSuite ERP implementation and AI integration into core data workflows.
Tunie’s Natural Grocery and Vitamin Market was a multi-location health food and wellness products retailer. I was tasked with building the enterprise merchandise pricing strategy, the financial analysis of cost of goods (COGS) and target margins, and leading in-store pricing strategy and operations. Key achievements: • Led alignment between product pricing and EBIDTA contribution by delivering insights on over 50,000 SKUs. We used my findings on local brick-and-mortar and online price competitiveness in vendor contract negotiations, promotions, and inventory buys. • Directed the implementation of a new shelf tag structure that elevated our visual presentation and stock management. I collaborated with our vendor in configuring the platform, mapping store layouts, and instituting a phased rollout across all three locations. • Served as a core member of the senior leadership team that opened a third corporate-owned retail store, providing leadership in designing layouts and retail sets to maximize visual impact and sell-through.
Firestone Complete Auto Care operates a chain of full-service automotive shops. I co-managed the full scope of outlet strategy and operations, including sales, showroom and service shop performance, corporate program execution, logistics, employee management and team member development. Key achievements: • Met or exceeded targets for P&L performance, customer satisfaction, and operational consistency. • Achieved sales 173% above the district average by focusing on process, selling discipline, and customer service.