Edinburgh, Scotland, United Kingdom
📱 As a Content Consultant at Two Circles, I lead a team creating content for a worldwide audience of millions and cover live events across multiple social media channels. 🎯 MSc Corporate Communication and Public Affairs graduate from Robert Gordon University and recipient of the Udrafter Top 20 Marketing Intern Award with a passion for marketing and communications. 🎥 Experienced in the use of Adobe Creative Suite, social media platforms and social media and digital marketing tools and resources including Grabyo, WSC Sport, IMG Replay, Getty, Twitter Media Studio, Meta Creator Studio and Google Analytics.
• Provide excellent customer service in a busy, fast-paced environment assisting customers and trade clients with requests. • Communicate effectively with colleagues and customers on the phone using new digital ticketing platforms to process complicated orders and handle sensitive information. • Use IT skills to allocate detailed requests from trade clients ensuring that all needs are met, and tickets and hospitality packages are assigned quickly and effectively meeting tight deadlines.
• Produced content for the Paralympics channels during the 2022 Beijing Winter Paralympics. This involved live tweeting commentary, GIFs, scores and medals to the worldwide audience as well as producing video content for Instagram Reels and TikTok attracting over 10 million views. • Edited 9x16 daily highlight videos from The Winter Olympics for Eurosport’s Snapchat series. This included editing broadcast footage of events into the requested running order and tracking the action for the vertical format. • Applied graphic effects including titles, attention grabbers and captions in French and English as the videos were made for the French and International markets, as well as editing footage to the music for greater production quality that echoed Eurosport’s brand voice and image. • Managed the creation and aided in the implementation of a social media strategy for Scotland's largest semi-professional national female sports team to optimise content across Facebook, Twitter, Instagram and TikTok.
Worked within the Operations team for a private event the company coordinated during the summer of 2021. • Responsible for the operations room which oversaw the smooth running of the event, liaising with colleagues operating CCTV and radio communications. • Made critical decisions under pressure and ensured that the safety of everyone attending the event was paramount. • Documented key moments during the crowd ingress, performance, and crowd egress by keeping an event log that could be referred to with minute accuracy so that lessons could be learned and there was a record in case of an emergency.
Worked in a large team coordinating the security and safe management of an event area during the 2019 Royal Edinburgh Military Tattoo.
Worked with The Royal Edinburgh Military Tattoo Operations team as Security during the summers of 2017 and 2018.
• Conducted an SEO audit of the company website as well as keyword research and used findings to create a strategy to improve the site’s ranking on search engine results pages and grew visitors from social by 90%. • Using content management system Elementor, I implemented improved SEO with meta descriptions and compressed images with alt tags using keywords to improve ranking. • Used keywords to create content ideas for blog articles as well as social media posts. Created a content calendar for the business and added three posts per week and stories across all the social media accounts for the coming 5 months. • Wrote and published new blog posts for the company website and wrote social media copy for posts in the content calendar. • Re-wrote previous blog posts into a social media campaign and created a strategy so this process could be automated and saw impressions grow by 82% in 30 days.