Austin, Texas Metropolitan Area
I’m a product design leader who defines direction in ambiguous, high-stakes problem spaces, especially where AI, platforms, and 0→1 products intersect. Over the last decade, I’ve led multidisciplinary design teams & organization across Google, YouTube, Amazon, and Intuit, working at the intersection of product strategy, emerging technology, and organizational design. My work spans everything from net-new product creation to transforming fragmented systems into coherent platforms used at global scale. I specialize in building and leading multidisciplinary teams (Design, Research, Content, Design Technology) and pairing them tightly with Product and Engineering to move fast without sacrificing craft or clarity. I’m known for turning unclear problems into executable strategy, aligning stakeholders, and shipping products that meaningfully change how people work and interact with technology. My leadership focus includes: 0→1 product strategy and platform thinking, particularly in AI-driven systems Design org building and talent development, including hiring, mentoring, and leveling designers into Staff, Manager, and Lead roles Cross-functional execution at scale, aligning design vision with business and technical realities AI and emerging technologies, not as features, but as leverage to reshape workflows, decision-making, and user outcomes I’ve conducted 200+ interviews, served as a bar raiser at Amazon, and helped teams grow through both rapid scale and organizational change. I’m most energized by environments that value clarity, ownership, and impact where design is expected to shape product direction, not just execute on it.
Directly managing and scaling a high-performing design organization of 8 product designers spanning 6 core portfolio verticals across Vanta’s GRC and enterprise security platform.
Led a multidisciplinary design organization across UX Design, Research, Content, and Design Engineering, shaping product strategy and experience quality across multiple business verticals. Defined and drove AI-native product strategy, leading the creation of GenAI tools for designers, product managers, and engineers to accelerate discovery, prototyping, and execution. Established a dedicated experimentation and validation space to explore net-new product ideas, rapidly test direction, and de-risk investment decisions before committing engineering resources. Owned 0→1 product expansion strategy, externalizing core fintech and platform capabilities to enable internal teams and third-party developers to build within the ecosystem. Shaped strategic vision and multi-year roadmaps in partnership with Directors and VPs across Product, Design, and Engineering, influencing org-level priorities and investment decisions. Re-architected the design org into product-aligned pillars, improving ownership clarity, decision velocity, and cross-functional execution. Partnered with Product and Engineering leadership to define shared operating models (standardized 1-pagers, PRDs), aligning discovery, delivery, and execution across teams. Built scalable design and research systems (work tracking, JTBD frameworks, self-serve research tooling) to increase speed while protecting deep research capacity. Coached and mentored UX Managers and senior ICs, strengthening leadership capability, succession planning, and a culture of clarity, accountability, and craft excellence.
Led creator tooling strategy for YouTube Shorts, driving the future of creation workflows through rapid prototyping, experimentation, and close partnership with Product and Engineering at global scale. Owned and evolved the design system for YouTube creation tools, establishing a unified, scalable foundation across YouTube Studio, Live, Gaming, and Main YouTube experiences. Partnered with design and product leaders across Google Photos, Android, Pixel, Gemini, Veo, and YouTube to standardize creation, editing, and publishing patterns across the broader Google ecosystem. Defined and influenced the long-term vision for content creation within YouTube Studio and Live, shaping leadership roadmaps and key business priorities for creator growth and engagement. Built end-to-end, high-fidelity prototypes to validate direction, align cross-functional teams, and accelerate execution across Shorts and adjacent Google products. Acted as a force multiplier for design quality and velocity, enabling multiple teams to ship faster with higher consistency through shared systems and patterns. Mentored and guided designers across the org, supporting career growth while raising the bar for strategic thinking and execution. Earned a patent for innovative creation tooling, contributing to new creator experiences launching within YouTube Shorts.
Led design efforts for YouTube Shorts, shaping the future of short-form content and creator tools. Oversaw the design system for all creation tools across YouTube (Live, Gaming, Studio, Main), ensuring consistency and scalability. Partnered with teams across Google (Photos, Android, Pixel, Gemini, etc.) to standardize creation patterns for video/photo editing and publishing. Mentored and coached 3 designers, guiding career growth and strategic contributions within the Shorts Creation experience. Influenced product roadmaps and secured leadership alignment on strategic vision for content creation. Earned a patent for innovation in video creation launching on YouTube Shorts.
Led and scaled multi-disciplinary design teams (Design, Research, Content) across 9 product areas within Google Cloud, covering core platforms and emerging initiatives. Owned design strategy across Cloud Migration & Modernization, Vertex AI, and Compute Engine, shaping enterprise experiences used by organizations migrating and operating critical infrastructure at scale. Partnered closely with Product, Engineering, and Research leadership to translate complex technical systems into coherent, user-centered platforms for developers and enterprise customers. Influenced strategic UX direction by aligning business priorities with user needs through qualitative and quantitative research, informing roadmap decisions across multiple Cloud verticals. Drove cross-org process and operating-model improvements, streamlining design workflows, clarifying ownership, and increasing execution velocity across teams. Co-managed globally distributed designers through dotted-line leadership in Israel and India, expanding design influence and consistency across regions. Led culture-change initiatives to raise design maturity, improve collaboration, and increase the impact of UX across Google Cloud.
Led design strategy and UX roadmaps across VM Management and Migration/Modernization, shaping direction for multiple product areas within Google Cloud. Defined experience frameworks and interaction patterns for complex cloud management workflows, aligning usability, scalability, and enterprise needs. Managed and mentored designers across three product areas, ensuring consistency, quality, and clarity of execution during a period of rapid iteration. Partnered closely with Product and Engineering leadership to align design vision with business priorities and technical constraints. Informed strategic decisions through qualitative and quantitative research, improving usability and reducing friction in critical cloud management workflows.
Led design strategy for next-generation AWS developer tools, owning UX vision and execution for the evolution of Amazon CodeStar. Managed and mentored a team of UX designers, guiding design direction across complex developer workflows and platform capabilities. Defined experience principles and interaction models to simplify end-to-end developer onboarding, build, and deployment flows. Partnered closely with Product and Engineering leadership to align design strategy with customer needs, technical constraints, and long-term platform goals.
Directed UX strategy for Amazon Care, a 0→1 digital healthcare platform that later evolved into Amazon Clinic, operating in a highly regulated, high-trust domain. Led a multidisciplinary team of designers and researchers, defining end-to-end patient and clinician experiences across discovery, care delivery, and follow-up. Set experience principles and service models to prioritize accessibility, trust, and patient-centered care, balancing clinical constraints with consumer usability. Partnered directly with Product and Engineering leadership to shape product direction, align roadmaps, and bring new healthcare services to market. Drove research-informed decision-making, using qualitative and quantitative insights to guide strategy, de-risk launches, and align business goals with real patient needs.
Led the platform-wide redesign of Amazon’s Your Orders experience, re-architecting one of Amazon’s highest-traffic customer surfaces into a scalable system and design framework. Managed a multidisciplinary team of designers and researchers, establishing shared patterns and a design system that enabled consistent evolution across teams. Defined a future-facing roadmap that shaped the Your Orders platform for the next five years, influencing both product strategy and technical architecture. Partnered closely with Product and Engineering leadership to explore and validate new delivery and fulfillment concepts, including 2-hour delivery, drone delivery, and increased operational transparency. Spearheaded the design of AI-driven customer service and delivery feedback experiences, improving issue resolution, customer trust, and engagement at scale.