Greater Madrid Metropolitan Area
As the Head of Content at Influencity, I channel my passion for content creation and e-learning to craft engaging, impactful content that drives results. With over 10 years of experience in copywriting, ghostwriting, and instructional design, I’ve developed a versatile skill set that allows me to connect with diverse audiences and create content that speaks to their needs and goals. My academic journey in Literary Studies, with a focus on Victorian literature, reading habits, print history, serialized fiction, and readers' reception, deepens my understanding of the dynamic relationship between text, image, and media. This insight shapes my content strategy and delivery. I’ve contributed multiple articles and a book chapter on these subjects and earned a PhD from Universidad Autónoma de Madrid. I have a keen interest in the cultural and linguistic nuances of content creation, enabling me to engage a global audience in meaningful ways. I'm also currently teaching at UNIR's university in the faculties of Education and Marketing, where I share my knowledge and passion with the next generation of content creators and educators.
As a Content Marketing Manager at Influencity, I am responsible for developing and implementing the content strategy to enhance brand awareness and drive engagement. My role involves creating high-quality, engaging content tailored to our target audience across various digital platforms. This includes blog posts, social media updates, newsletters, and other marketing materials. I also collaborate closely with the Product team to ensure our content aligns with overall company goals and strategies. Additionally, I analyze content performance metrics to refine our approach, ensuring we effectively reach and resonate with our audience. My ultimate goal is to build a strong online presence for Influencity, positioning us as a thought leader in influencer marketing.
Writings on demand (essays, articles, reviews, etc.)