Medellín, Antioquia, Colombia
ES Comunicador Social - Periodista con experiencia en manejo de marca y en la ideación, planeación y ejecución de campañas de comunicación corporativa interna y externa. Especializado en producción de eventos y desarrollo de marca empleadora, con una afinidad especial por temas sociales, comunitarios, políticos, culturales y artísticos. Destacado por la capacidad para desarrollar contenidos multiformato, tanto publicitarios como periodísticos, así como por la creación de planes estratégicos de comunicación y marketing digital. Competente en la gestión de procesos creativos para la consolidación y posicionamiento de marcas, y en la escritura creativa. Con una trayectoria en la gestión del relacionamiento con públicos de interés y en el fortalecimiento del clima organizacional orientado al bienestar del empleado. Experto en el manejo de indicadores de gestión en campañas de comunicación, garantizando el éxito y la eficiencia de las mismas. Conoce aquí mi portafolio: https://camiloperez.journoportfolio.com/ EN Social Communicator and Journalist with experience in brand management and in the ideation, planning, and execution of internal and external corporate communication campaigns. Specialized in event production and employer brand development, with a special affinity for social, community, political, cultural, and artistic topics. Recognized for the ability to develop multi-format content, both advertising and journalistic, as well as for creating strategic communication and digital marketing plans. Proficient in managing creative processes for brand consolidation and positioning, and in creative writing. With a track record in managing relationships with key stakeholders and in strengthening organizational climate oriented towards employee well-being. Expert in handling management indicators in communication campaigns, ensuring their success and efficiency.
Community manager for OFFCORRS US and OFFCORSS BEBÉS, both brands of C.I. HERMECO business group. - Planning and execution of social media strategies. - Content creation. - Copywriting. - Alignment of social media channels to commercial strategies.
Marketing assistant for Nodo, educational center for technologies (AI, Software Development and Data Science). - Marketing strategies for Microsoft's AILab, first AI exploration initiative in Colombia. - Community management for external social media. - Educational and organizational events organization. - Planning and exectution of digital and traditional marketing strategies. - Public relations.
- Endomarketing - Creation and distribution of the organizational newsletter. - Community management of internal social networks and intranets. - Formulation of strategic communication plans. - Creation of communication materials for internal communications. - Organization of corporate events. - Analysis of internal communications and their adherence to brand and corporate messaging. - Coordination of internal communications with affiliate companies.
- Bilingual agent for digital channels (email, chat and RAC) for businesses in the finance industry.
- Responsible for the thematic design and logistical structuring of presentations and discussions on the topic of Digital Universes for the main event of the Social Communication and Journalism Faculty at Universidad Pontificia Bolivariana.