Greater Paris Metropolitan Region
In charge of merchandising for all categories across a network of ~85 stores in Europe, Asia and US + Eshop Definition of the worldwide products offer / buying strategy (from OTB to products assortments) Preparation of collection launches in stores in collaboration with all services (production, logistics, retail, training, marketing, VM…) Sales follow up and close monitoring of all product categories and all zones Identification of business opportunities to achieve sales targets Close support to the stores regarding all products needs (day to day contact with the stores, visio and store visits…) Identification of product development needs based on results, trends and competition Management and development of a team of 3 full time merchandisers + 1 intern
Sales planning - Retail & Outlets : Monthly forecasts review (Anaplan) on permanent references Best Estimate Forecast and monthly review (on current year and next year) Follow up of sales vs forecasts Challenge sales plan and open to buy proposed by Central Business Planning team Off Price Strategy - Retail & Outlets : Markdown periods Challenge Markdown selection proposed by Central team Monitor markdown period sales (discount level, stock level, stores targets & results follow up) Organise and follow End of Season returns Outlets Monitor adequate stock level in the 4 outlets throughout the season Manage collection launches and replenishement Animate the outlet network (monthly calls, store visits)
In charge of all menswear categories (Ready to wear, Shoes, Leather Goods, Accessories) for Europe & Middle East network (11 stores) OPENINGS - LAUNCH OF MENSWEAR ACTIVITY In charge of the launch of Menswear activity in the zone (first Men store opened in February 19) Operational support for store openings Build impactful offer for openings Pre-opening team training DRIVE THE BUSINESS OF MENSWEAR CATEGORIES Follow up sales on weekly basis and liaise with stores to meet their specific needs Analyse performances, by product/store, prepare weekly, monthly, seasonal reports Propose corrective actions, identify growth opportunities for Men business In charge of autoreplenishment process Follow-up deliveries and collection launch, define stock allocation by product/store and optimize stock during season through weekly revision of replenishment plan Coordinate actions planned on the categories with VM, Training, Clienteling, Digital, Retail Managers... Liaise closely and frequently with stores to answer and understand product needs (frequent store visits) Provide feedback to Central Merchandising/Collection Merchandising teams to adjust offer to market needs PRODUCT TRAINING Prepare and execute Collection Trainings for sales staff before each new collection launch Identify ad hoc product training needs and draft trainings tools accordingly BUYING Build the general buying strategy for the region per category: average price evolution, improvement of depth, differenciation etc. Prepare all necessary sales reports by activity and by segment/stores; ahead of showroom Build a purchasing plan by activity and segment/store supporting the general strategy Define assortment by cluster/store and process orders accordingly Share buying strategy and assortment options both with Central teams August 20 to April 21 Special mission on Women Small Leather Goods, Accessories, Perfumes, Maison for Europe & Middle East network(45 stores) Voir moins
In charge of Women RTW & SHOES activities for Europe & Middle East (30 stores / 12 countries) DRIVE THE BUSINESS OF READY-TO-WEAR & SHOES CATEGORIES Follow up sales on weekly basis and liaise with stores to meet their specific needs Analyse performances, by product/store, prepare weekly, monthly, seasonal reports Propose corrective actions, identify growth opportunities for those categories In charge of the launch & strategy of Autoreplenishment process on both activities Follow-up deliveries and collection launch, define stock allocation by product/store and optimize stock during season through weekly revision of replenishment plan. Coordinate actions planned on the categories with VM, Training, Clienteling, Digital, Retail Managers... Liaise closely and frequently with stores to answer and understand product needs (frequent store visits ; 2 per month) Provide feedback to Central Merchandising/Collection Merchandising teams to adjust offer to market needs PRODUCT TRAINING Participate to the rebuilding of Collection Training Prepare and execute Collection Trainings for sales staff 4 times a year Prepare and execute Expert Day once a year for each category (dedicated in-depth training session by category) Identify ad hoc product training needs and draft trainings tools accordingly (morning brief content, refresh BUYING Contribute to the general buying strategy for the region per category: average price evolution, improvement of depth, differenciation etc. Prepare all necessary sales reports by activity and by segment/stores; ahead of showroom Contribute to building a purchasing plan by activity and segment/store supporting the general strategy Define assortment by cluster/store and process orders accordingly Share buying strategy and assortment options both with Central teams and EME retail management teams
Product referent for 10 stores among 7 countries for all product categories: Leather Goods, Accessories, Shoes, Ready-to-Wear, Watches & Jewelry Responsible for Shoes & RTW - Coordinated the activity of 10 stores (transfers, stock optimization, customer requests, events...) - Analyzed the performance of the collections and stores on a daily, weekly, monthly and season basis - Followed closely shoes & rtw business : performance supervisation, offer & stock optimization, sell-through optimization, stock rebalancing, product specialists coaching - Participated in the buying sessions with Europe sales merchandising team (2 / year) - Participated in the product offer optimization of all categories during the season - Animated the sales teams network (Monthly conference calls & meetings with product specialists, frequent store visits & coaching) - Trained the sales teams to new collections (4 / year) - Managed the in-store and window displays management - Worked closely with Supply Chain, Clienteling, Event, Communication & Training Departments
- Welcomed customers - Assisted customers with product selection and queries - Investigated and resolved customer complaints - Set up store displays - Received and stored the delivery of large amounts of stock