Camilla Rossi

General Management of International Business | Bocconi & Copenhagen Business School

Milan, Lombardy, Italy

About

International sales, business development and trade marketing professional with 10+ years of hands-on experience from leading projects and driving commercial development activities in large, global companies from different industries. Professional skills/specialties: • key account management • project/product portfolio management • new business development from business case to execution • new process implementation through strategic stakeholder management • trade marketing management Personal skills: • ability to work under pressure and to manage many balls in the air • decision-maker • organization skills • problem-solving skills • result-oriented

Experience

  • General Business Manager Europe region - Int.Sales department at Scandinavian Tobacco Group
    Sep 2024 - Present · 1 yr 11 mos

    Full P&L responsibility of distributor markets in Europe. Full portfolio and all categories included. 16 markets: - Albania - Austria - Bosnia Herzegovina - Bulgaria - Croatia - Czech Republic - Greece - Hungary - Kosovo - Malta - Montenegro - Romania - Serbia - Slovakia - Slovenia - Switzerland Main responsibilities within 16 markets listed above include: - full P&L responsibility (incl. marketing budget) and related decision-making - full responsibility of annual business plans (including marketing plans) - portfolio and pricing strategy - managing negotiation with key accounts and external partners - managing collaboration with internal departments (incl. marketing, finance, legal, supply chain, strategy & insights, product development) for everything concerning the 16 markets

  • Senior Manager, Partnerships & Business Development - Alibaba.com Partner Program Manager at Alibaba Group
    Jan 2022 - Aug 2024 · 2 yrs 8 mos

    Alibaba.com for the Italian market Reporting to Country Manager Italy, Spain & Portugal. Main responsibilities include: - (From Jan2023) Alibaba.com Partner Program Manager - responsible for Partner Program quota - prioritizing and delivering outstanding experiences to Alibaba.com's sales and service partners - engaging with C-level and B-level partners' managers to develop sales and service strategies to grow their business through Alibaba.com sales, while securing partners' profitability, clients success, and Alibaba.com priorities - influencing and managing the key moments of the sales cycle (e.g. lead generation, lead nurturing, sales pitch, clients onboarding and success, incentives, partnership agreement, etc.) - delivering trainings and coaching to external sales forces to enable partners' sales agents to effectively educate local SMEs - proactively scouting and onboarding new partners to ensure long term success on the Italian market - becoming a platform expert in order to develop knowledge and skills among partners and clients - acting as a spokeswoman representing Alibaba.com leveraging different type of communication strategies such as PR, webinars, events, partnership, etc.

  • Scandinavian Tobacco Group ()
    • Export Activation Manager - Int. Sales department
      May 2020 - Dec 2021 · 1 yr 8 mos

      Directly reporting to Vice President Int. Sales. Main responsibilities include: - Project leading the main business development project within Int. Sales department: Egypt market opening - Managing business development projects for new markets in MEA region (completed: Kuwait, Saudi Arabia, East Africa cluster, Qatar; progress made on Oman) - Owning trade and consumer activation strategy in Nordic markets (Finland, Norway, Iceland), South America cluster, MEA region from planning to execution - Managing business data analysis including sales into the market and stock for 15 main export markets

    • Interim Project Manager - Growth Incubator department
      Apr 2021 - Aug 2021 · 5 mos

      On top of my Export Activation Manager role (see details in related role description), I am acting Project Manager for Growth Incubator projects reporting to Growth Incubator Director. Growth Incubator department seeks top line growth opportunities outside core categories building a long-term profitable business by launching new products in new categories in new or existing markets.

    • Export Activation Associate Manager - Int. Sales department
      Jan 2019 - Apr 2020 · 1 yr 4 mos

      Directly reporting to Vice President Int. Sales. Main responsibilities include: - Owning trade and consumer activation strategy in Nordic markets (Finland, Norway, Iceland), South America cluster, MEA region from planning to execution - Managing business data analysis including sales into the market and stock for 15 main export markets - Managing business development strategy of new markets in MEA region (including Qatar, Kuwait, Saudi Arabia, Ethiopia, Oman) - Project managing of new contract manufacturing tenders until product shipment

  • Strategic Sales, Trade Marketing and Business Development Intern - Area Pharma at Procter & Gamble
    Oct 2016 - Jan 2017 · 4 mos

    3+3 months internship (resigned after 4 months completed to look for international working experience). Support to the Category Business Manager of the pharmaceutical team at P&G Italy (100 salesforce members managing business of 9 brands: Vicks, Swisse, Vibovit, Metamucil, Clearblue, Persona, OralB, AZ and Kukident). Key responsibilities include moderating and acting as first point of contact of P&G Italy Pharma sales-force; supporting to the go-to-market strategies for 9 brands; tracking and analysing sales; co-managing the introduction of the new CRM system Salesforce.com.

  • Student Assistant - Thesis Collaboration at Foundation for MSME Clusters
    Apr 2016 - Sep 2016 · 6 mos