Spain
Experienced fashion, communication, and stylist graduate that has developed skilled, creative, and innovative projects. Practical experience in consumer goods, luxury goods and fashion. Expert in solving problems with new strategies, team spirit, and strong analytical skills. A stylist with a lot of imagination, driven and excited about new challenges, recently graduated from a Master ́s in Management with a specialization in Digital Business in Madrid. High interest for sales, design, and marketing. - Degree in Fashion Design, stylist and communication at Institute di Design Eurpeo, Madrid. - Masters in Management Specialized on Digital Business and sustainability at IE University
Internal
Digital Marketing Coordinator with a strong focus on brand storytelling, e-commerce growth, and community building within the fashion and luxury sector. I manage the brand’s digital communication ecosystem end to end, overseeing social media, website content, newsletters, and digital marketing initiatives, while acting as the key link between the brand and external marketing agencies to ensure strategic alignment across all channels. Key responsibilities and achievements: • Led the content strategy and creation for social media, website, and newsletters, ensuring a cohesive brand narrative across all digital touchpoints and increasing overall brand visibility by 70%. • Developed and executed Instagram growth strategies, including visual storytelling, content planning, and community engagement initiatives, resulting in a 17% increase in engagement and stronger audience interaction. • Managed SEO strategy and digital performance analytics, monitoring key metrics to optimize content and marketing initiatives, improving overall online engagement by 55%. • Coordinated closely with an external marketing agency on SEO, SEM, and digital strategy execution, contributing to improved website traffic and enhanced brand discoverability. • Conceptualized and implemented a VIP loyalty program for top clients, strengthening brand relationships and increasing client retention by 30%. • Oversaw the planning, editing, and scheduling of digital content, maintaining a consistent publishing calendar aligned with product launches, campaigns, and brand storytelling. • Analyzed audience behavior and campaign performance to refine digital marketing strategies, ensuring continuous improvement in engagement, reach, and customer interaction. Passionate about branding, digital communication, and building strong, engaged communities around contemporary fashion brands.
• Led PR coordination across Fragrance & Beauty, Watches & Fine Jewelry, and Fashion, ensuring seamless execution of celebrity and influencer partnerships that met global standards while aligning with local market objectives. • Developed and executed integrated PR campaigns, including product placements, exclusive events, press trips, and editorial features, in collaboration with local and global teams. To enhance product knowledge and representation, I worked in the showroom for two months. • Cultivated strong relationships with celebrity agents and stylists, managing hospitality services, travel arrangements, accommodations, and special requests, fostering long-term brand advocacy. • Conducted market research and trend analysis in the luxury fashion, watches & fine jewelry, and beauty sectors, tracking campaign performance, analyzing KPIs, and providing actionable insights to refine future PR strategies. • Ensured compliance with global guidelines and legal requirements in all collaborations, while producing detailed campaign performance reports and ROI analyses, delivering key qualitative insights to both local management and global teams.
• Media Monitoring & Reporting: Managed weekly and monthly press clippings, tracking media coverage across magazines, social media, and newspapers. Provided insights to gauge the brand's visibility and impact in the media landscape. • Celebrity Look Coordination: Played a key role in pre-selecting looks for celebrities and stylists, participating in fittings, and assisting in the showroom. Managed the reception, placement, and organization of merchandise and samples to ensure a seamless selection process. • Order & Return Management: Handled approximately 20 shipments daily, coordinating orders and returns with stylists, magazines, and celebrities. Verified Madrid's inventory, updated databases, and collaborated with the Milan team to manage item requests and returns efficiently. • Communication Strategy Support: Assisted in aligning media communications with the brand's strategic direction and desired public perception. Contributed to the development of strategies for product promotion and brand messaging, ensuring consistency across all communication channels.
BY Eugenia Silva • Producer Assistant: Supported the entire production process from pre-production to post-production, handling multiple projects weekly. Ensured smooth transitions and timely completion of all stages leading to final client delivery. • Project Management: Coordinated and managed logistics for fashion campaigns, overseeing every aspect from planning to execution. Monitored and evaluated budget growth for each project, with budgets starting at €25,000. Successfully managed projects with a one- week preparation time, consistently delivering high client satisfaction. • Styling & Visual Presentation: Analyzed and developed visually compelling outfit displays, creating between seven and fifteen looks per project to ensure readiness for each season's campaign. Contributed to the overall aesthetic and thematic alignment of fashion presentations.