Madrid, Community of Madrid, Spain
Most brands treat email marketing like an afterthought, something you set up once and forget. We treat it like the highest-ROI channel in your marketing mix. Because it is: $42 back for every $1 spent, when it's done right. I'm Camila, Co-Founder & CMO at Retain, an Official Klaviyo Partner agency in Latin America (one of the first agencies certified in the region). We work with two types of brands: - E-commerce brands (beauty, wellness, health, jewelry, fashion & apparel, among others), whether they run loyalty programs, subscriptions or one-time purchases, looking to grow LTV and retention without raising CAC: anywhere Shopify meets Klaviyo, and other CRMs too. - Casino & iGaming operators: an industry I know from the inside, with its own CRM stacks, player behavior and retention logic. What we actually do: - Full email & lifecycle strategy, not just campaigns, but flows that run 24/7 - Klaviyo implementation: segmentation, automations (welcome, abandoned cart, win-back, loyalty) - Copy, design and A/B testing for every send - Monthly reporting tied to real revenue, not opens for the sake of opens We run Retain as a boutique on purpose: no massive client rosters, no templates copy-pasted across brands, no account managers you'll never meet. You work directly with us. Some recent numbers: +53% total sales in month one for a US apparel e-commerce client $950K+ in monthly attributed revenue for a US client 55%+ open rates as our standard, not our exception If email feels like an afterthought in your marketing right now, let's fix that.
Co-founded Retain, an Official Klaviyo Partner agency specialized in email marketing for e-commerce and casino/iGaming brands across the US and LATAM. I lead strategy, client relationships and day-to-day execution across our team, managing 20+ active accounts. - Built lifecycle and email programs from scratch across e-commerce and casino/iGaming brands - Own full Klaviyo implementation: segmentation, automation flows, campaign strategy, monthly reporting - Delivered $950K+ in monthly attributed revenue for a single US client and a 53% sales lift in month one for an apparel client - Grew Retain from a two-person side project (2023) into an agency with 20+ active accounts across the US, LATAM, Spain and Israel
- Led email and SMS marketing strategies focused on retention, loyalty, and revenue growth. - Built and optimized automated flows, segmentation, and personalized campaigns using Klaviyo and Attentive. - Managed campaign planning aligned with product launches and promotions. - Analyzed performance and ran A/B tests to improve engagement and conversions. - Worked cross-functionally to align CRM with business goals. Tools: Klaviyo · Attentive · JustUno · Google Analytics · Power BI
Head of CRM - Solcasino (Starcasino Group) • Developed and executed the entire CRM marketing strategy for a new casino in the Spanish market. • Designed promotional strategies for casino and sports clients, including personalized flows for VIP segments. • Managed the integration and automation of communication channels using platforms such as Tecnalis and Optimove. • Created tailored, automated communication workflows to enhance customer engagement and retention. • Led the project from its inception through successful implementation within a 4-month period.
- Maximize marketing and monetization opportunities within the product. - Administer and execute CRM activity on the website and app with continuous improvement of new tools and processes. - Build and maintain the team´s reporting set and new dashboard of our main KPI´s (OR, CTOR, CVR, Turnover, Deposits and NGR) - Ensure success and growth of the CRM area by developing a new strategy and player’s retention funnel. - Plan and execute retention strategies that will motivate and encourage the players to stay, play and be aligned with the retention monetization KPIs targets. - Ensuring the database is effectively segmented for targeted marketing activities. - Constantly optimizing CRM journeys to identify future growth opportunities: analyzing how the product can achieve the user needs and interests. - Responsible of liaising with the BI team to create and generate promotional reports to ensure the best value. - Prepared reports that interpret customer behavior, market opportunities and conditions, marketing results, trends and investment levels.
- Advisor to the Front Office Business Executives. - Utilized MS SQL, Tableau and dashboard & visualization toolsets for data intelligence and analysis. - Documentation review and verification of client´s identity. - Responsible for implemetating a robust first line of defense environment with strong oversight and governance. - Ensure the firm´s policies and associated controls are appropriately executed. - Enhance and build relationships with other areas of the bank, both locally and abroad. - Risk Management