Amsterdam, North Holland, Netherlands
Camellia Yang is a Senior Product Designer at GitLab with over a decade of experience crafting digital products at top tech companies. She specializes in designing complex security and compliance solutions, bridging the gap between technical specialists and developers to foster a "shift-left secure" culture. With a career spanning Booking.com, GetYourGuide, and Asellion, Camellia has led high-impact design initiatives across mobile applications, enterprise software, and digital transformation projects. She excels in data-driven decision-making and cross-functional collaboration, ensuring scalable and user-centered solutions. What sets Camellia apart is her unique blend of technical expertise and interdisciplinary thinking. Trained as a Telecommunication Engineer, she integrates insights from her ongoing Comparative Philosophy studies at Leiden University with her creative background in fine arts and multimedia—bringing a distinctive, holistic approach to design. Beyond her core work, Camellia is a passionate mentor and advocate for design thinking. She actively contributes through mentorship, writing, and presentations, shaping the next generation of designers. Proficient in end-to-end product design, she thrives in user research, prototyping, design systems, and strategic planning to drive meaningful innovation.
I collaborate across compliance and security teams to deliver user-centered design solutions that align with business objectives. I lead strategic workshops to identify the next steps, generate innovative ideas, and guide the team’s direction. My designs cater to complex user requirements, balancing functionality with simplicity. My guiding principle is to design when necessary and enhance when it simplifies the user experience.
I am an disciplinary artist, I have rooted my work with the philosophy research on Buddhism, use different art forms to express the partitioning I am following: painting, poem, yoga body work, meditations. Here is the website: http://the11th.art - Master degree in Philosophy - Post graduate in fine art - Master degree in engineering - Certified Yoga teacher
At Asselion, I managed a design team, overseeing hiring, setting design direction, and guiding research initiatives. My role included mentoring the team, ensuring alignment with company goals, and driving innovative design practices.
At GetYourGuide, I served as a Senior Designer, contributing to product growth through strategic design and mentoring junior designers. I provided guidance to foster their professional development, ensuring high standards in design practices.
At Booking.com, I took full ownership of the discovery phase, design process, A/B testing, and user research. My designs were data-driven, informed by both quantitative and qualitative insights. I also organized and facilitated workshops for the design team, fostering collaboration through feedback sessions and brainstorming activities. Core Design Areas: Crafting UX/UI designs for mobile, web, and email across diverse projects. Developing scalable design solutions for long-term use, including design systems and component libraries. Creating strategic design solutions aligned with business objectives. Integrating branding and visual impact into product design for cohesive user experiences. Applying service design methods to enhance both digital and offline user journeys. Design-Related Areas: Leading lean user research, proactively organizing qualitative studies with cross-functional teams. Facilitating design workshops and ensuring inclusive stakeholder engagement. Advocating design thinking, sharing insights through articles and company-wide presentations.