Jing'an District, Shanghai, China
With over 30 years experience in advertising industry, Calvin has extensive understanding on 360-degree communications, relationship marketing, digital communications and social media. Some of the esteemed brands he served include New Balance, Bosch, General Electric, Cathay Pacific Airways, Microsoft, Google, American Express, HSBC, Shell, Star Alliance, United Airlines, MasterCard, UPS, FedEx, Nokia, Hyatt Hotels, Marriott Hotels, Bottega Veneta, Hugo Boss and more. Specialties: Communication Strategy, Digital Strategy, Content Strategy, Through-the-line Creative, Digital Marketing, Integrated Marketing, Content Architecture, Chinese Copywriting & Copy Direction, Project Management
Responsible for day-to-day operation and business development of our fast growing office in Shanghai. Also, Working closely with CEO and internal teams, I was also the lead on strategic planning and creative supervision for a range of esteemed international clients like Bosch, Hugo Boss, Bogner, SSP, etc.
I was responsible for overall creative quality and management of a team with over 50 online and offline creative talents altogether for the Group (Genesis China and Starnet China). Apart from department management, creative directions, mentoring and quality control, I was also highly involved in strategic development and new business development. Key Achievements: - Managing the creative and production team with 40 members - Managing the overall creative output for Pernod Ricard China, covering 4 key brands with billing over RMB 100 millions annually - Winning of the pitch of Shanghai Tobacco Chong Hwa Premium Cigarette (2011)
Starnet is an integrated digital agency focused on measurability and effectiveness. Our value is rooted in digital strategy and our ability to plan, design and execute campaigns from the initial market research, to creative to media planning, measurement and optimization. Our clients include General Electric, Google, Hilton Hotels, Tencent(QQ), Bizzard (World of Warcraft), Pernold Ricard as well as other major multinational and local clients. As the creative lead, my duties was to build and train the creative team from ground, to lead and provide creative directions, to monitor production quality and to be involved actively in new business development. Starnet: Creative + Media + Strategy Key Achievements: - As one of the founding members, assisting to grow the company from 3 persons to more than 30 staff. - Winning of the creative pitch of Tencent (QQ) online game business covering 3 hero products (2009) - Winning of the pitch of GE Healthcare Rebranding in China (2009) - Winning of the pitch of Google Adwords Rebranding in China (2008)