Denver Metropolitan Area
I am a passionate (INFJ) advocate, an outside-the-box thinker with a creative spirit and perseverant work ethic. I find joy in helping others develop their brand and design style; developing a marketing plan for their future growth; and seeing their success. Experience in Marketing (both Traditional and Digital) Marketing Experience: Marketing Automation, Marketing Strategy, Email Marketing, content development, and creation, customer journey mapping, digital management, results tracking, and web design Photography Experience: Architectural Photography, Personal Branding Photography, Headshot Photography, Event Photography and Photography for Business Marketing. Technical Skills: Automation Platforms (Adobe Campaign, Marketo, & Salesforce Marketing Cloud), ESPs (Mailchimp, Constant Contact & others), Hootsuite, CRM (SalesForce), Microsoft Office Suite, Mac OS, and iWork Suite, AtTask, Concur, Fugent, Map Point, WordPress, Wix, Adobe Photoshop, Adobe Lightroom, Creative Cloud, & Google Analytics
Creating brand constant first impressions for clients through marketing, photography & creative services. Develop relationships with business owners & entrepreneurs. Analyze clients' business brand & unique value proposition. Build & execute Marketing Strategies both traditional & digital that align with clients' business objectives. Provide custom Photography Services for business marketing needs, including but not limited to, Branding Photography, Business Headshots, Business Lifestyle Photography & Architectural Photography. Full Photography editing using Adobe Lightroom and Photoshop.
Create customized photography to optimize clients' brand or style. Full editing of final digital images for brand consistency and optimization of the final output. Photography Editing from minor color corrections to full head swaps, HDR, layers, major editing, and cloning.
Photographed finished architectural projects and work for presentations, social, web, and large print displays. Edited digital images using Adobe Photoshop and Lightroom, including photo merge tools like HDR. Partnered with the Owner, CEO, and VP of Sales to align goals and objectives across the organization. Developed the marketing strategy and budget annually with actionable success measurements. Designed and managed marketing content and messaging across both digital and traditional channels including events and presentations. Identifed and implemented Brand standards across all channels. Rebranded and relaunched website with a mobile responsive layout. Analyzed and optimized marketing efforts based on key KPIs and ROIs. Developed and mentored internal marketing staff, along with managing and setting clear expectations for outside consultants and vendors.
Oversaw the company's first-ever marketing automation system implementation via Adobe Campaign (SaaS) and marketing cloud. Increased B2B sales team's reach and increased communication efficiency via strategic multichannel campaigns Analyzed campaign ROI and spearheaded optimization efforts Responsible for aligning sales goals with multichannel marketing efforts
Built strategy plans for company growth utilizing digital mediums and oversee plan implementation. Researched target audience and persona's to understand buying decisions and develop better reach within both B2B and B2C areas. Developed on-boarding campaign for better user transition within the B2B space. Created value add programs for our B2B partners in growing their own businesses. Measured and tracked engagement to identify opportunities and improve areas of weakness. Maintained Digital Campaigns and optimized performance using Google Adwords and IBM Analytics for both PCP and Display.
Strategized and executed business and marketing plans to maximize territory sales. Managed territory activity and rotations based on market research numbers and sales needs. Educated advisors on Jackson products, changes, and sub-account options. Collaborated with Marketing the needs of the sales desk as part of the Marketing Liaison team. Coordinated and conducted online virtual meetings to assist in the sales process. Managed territory marketing strategies, drip campaigns, and tracked results. Several Promotions under this same title, Fixed Territory Dallas, IW level 2, VA Wirehouse Territory Central Texas, VA Independent Territory Houston