Caleb Cousens

CEO @ Adamas Esports | Founder of Advantage Performance Coaching Community | Leadership & Coach Developer

Vancouver, British Columbia, Canada

About

I’m the CEO and Founder of Adamas Esports, where we build elite performance outcomes by developing people — players, coaches, and leaders. For almost two decades, my work has been at the intersection of human performance, high-level coaching development, and human-centred leadership across sport and esports. As the architect of Advantage, a coaching development initiative within the Adamas ecosystem, I help coaches transform into effective leaders, shaping cultures that empower teams to thrive under pressure and sustain long-term success. Apply here - https://adamasadvantage.pro/join-advantage Across the professional esports landscape, we’ve partnered with top organizations to strengthen leadership pipelines, optimize team dynamics, and professionalize coaching methodologies that bridge traditional sport and competitive gaming. At home in Vancouver, I’m proud to lead Adamas Academy, where we empower young gamers (ages 8–18) with structured programs, camps, and workshops that turn gaming passion into confidence, teamwork, critical thinking, and life skills. I also write and speak about leadership, coaching culture, and the evolution of performance in esports.

Experience

  • Adamas Esports (8 yrs)
    • Co-Founder & CEO
      Feb 2020 - Present · 6 yrs 6 mos

      Lead strategic vision and operations for a global esports performance firm specializing in coach development, culture optimization, player performance, and now youth engagement. Founded Advantage — an initiative focused on developing coaches into influential leaders through curriculum, mentorship, and community. Built Adamas Academy to deliver structured youth programs in Vancouver, from esports camps to leadership workshops. Partner with professional esports organizations to embed human-centred performance frameworks and leadership development pathways. Speak, write, and advocate for better coaching practices and sustainable performance strategies across the industry.

    • Managing Director
      Aug 2018 - Feb 2020 · 1 yr 7 mos

      More details TBA

  • Social Media Manager at WorkHorse Hub
    Nov 2016 - Jul 2018 · 1 yr 9 mos

    We match qualified employees to ag jobs from top employers — in your own backyard and from around the world. And that’s just the beginning.

  • Hootsuite Ambassador (Volunteer) at Hootsuite Media Inc.
    Jun 2015 - Apr 2017 · 1 yr 11 mos

    - Advocate on behalf of the Hootsuite brand - Amplify Hootsuite messages to their existing networks - Provide feedback on the Hootsuite dashboard and regional insight - Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

  • Social Sorcerer at Social Media Wizard
    Feb 2016 - Dec 2016 · 11 mos

    All the social media tips, tricks and strategies you need to succeed online. Whether you are looking to build your personal online presence, increase your blog traffic, or help your business succeed.

  • Digital Communications Manager at Potential Apparel
    May 2015 - Feb 2016 · 10 mos

    • Copywriter for online communications • Community manager across all social channels • Lead social strategy