Cal Duncan

Founder @ ERA Grow | Making Biochar Worth Paying For

Calgary, Alberta, Canada

About

Often hailed as a silver bullet in agriculture for reducing input costs, boosting drought resilience, and enhancing soil organic matter, biochar still achieves only about a 20% success rate on North American soils. I founded EraGrow to change that—developing innovative solutions that unlock biochar’s full potential and drive sustainable agricultural growth.

Experience

  • Founder at Era Grow
    May 2024 - Present · 2 yrs 3 mos

  • Biochar Implementation Specialist at 4EverForest
    Mar 2024 - Feb 2025 · 1 yr

    Bolivia has the highest per capita deforestation rate in the world. 4EverForest is working to reshape the timber industry by incentivizing sustainable forestry and farming practices, using biochar as a catalyst for industrial transformation. My role focused on developing a business model to convert waste timber into biochar and distribute it to local farmers, while supporting lumber mills in transitioning to more sustainable operations. The work involved deep dives into carbon credit methodologies, data analysis, and running biochar field trials in Concepción Bolivia.

  • Account Executive at MicroHabitat
    Sep 2023 - Feb 2024 · 6 mos

    Microhabitat specializes in converting rooftops in commercial real-estate to urban farms. I had the privilege of getting thousands of repetitions of cold calling under my belt to spark interest in the growing concept.

  • Founder at YuGro Urban Agriculture
    Aug 2022 - Sep 2023 · 1 yr 2 mos

    Ran an E-commerce company engaged in the sale of indoor hydroponic systems to a United States consumer base. Promoted system advantages emphasizing cost savings, entertainment, and sustainability. Honed skills in developing effective e-commerce strategies, executing digital marketing campaigns, managing website design, implementing SEO techniques, cultivating strong customer relationships through CRM, and leveraging analytics for data-driven decision-making. Established a strategic partnership with West Coast Seeds, one of the largest personal seed suppliers in the US.

  • Voluntary work at Career Break
    Jan 2023 - Jul 2023 · 7 mos

    7 month window aiding in socioeconomic project development throughout Indochina Completed projects: - Social media and event planning in Koh Phangan, Thailand. Worked with a locally employed beach resort to increase customer retention. Enhanced social media presence, event promotion, and infrastructure redesign by building a pickle ball court on premises. - Built a website and crowd funding campaign for exploited tea farmers within the Ha Giang region, Vietnam. Corporate involvement in the area has caused age old tea farming techniques to become abandoned, and local farmers must now work in underpaid positions mass farming and deforestation ancient tea trees. The team worked with a harvesting community to create a membership platform that encourages international purchases. - English teaching in Vietnam and Laos. Working with both adults and children to teach english at varying skill levels. Students did not have access to primary english schooling, solely relying on volunteer aid to progress their knowledge. - NGO relation development in Bali Indonesia. Designed a carbon credit funding strategy for a pyrolysis company that turns plastic waste into energy for local residents. - Permaculture promotion in Canggu. Attempting to showcase the value of sustainable farming and permaculture to both locals and travellers within the region.