London Area, United Kingdom
Inquisitive, energetic, and adaptable marketing professional with a positive approach to business and people. I am a Marketing Manager at MHA, the UK independent member firm of Baker Tilly International (ranked 9th globally). I lead marketing across multiple core sectors and service lines. I'm fast-paced, authentic, and recognised for my resilience and drive to deliver high-quality, meaningful outputs while fostering collaboration and building strong relationships. I enjoy a challenge, being organised, resourceful and capable of taking initiative to ideate and implement proposals and achieve results. I have experience in B2B and B2C across diverse industries, cultures, and sectors, both nationally and internationally. Outside of work, I enjoy self-improvement, fitness, music, exploring the outdoors, travelling, and immersing myself in different cultures.
Lead on Marketing for Consumer (Retail, Leisure, Hotels & Hospitality, Travel & Tourism), Technology, Life Sciences & Pharmaceuticals, Financial Services, Restructuring & Recovery, and the London market. My focus is on driving growth by tapping into the wealth of expertise we have internally and combining that with market activity. This helps us stay ahead of emerging industry trends, understand competitive forces, and uncover new opportunities. At MHA, the UK’s independent member firm of Baker Tilly International, we’re proud to offer top-tier accounting, assurance, tax, and specialist business advice. Our strength lies in our global network and the insight of internationally recognised experts.
I led the end-to-end execution of global and regional campaigns across key sectors, including insurance, infrastructure, energy, transport, trade, and commodities. Having been committed to continuous improvement while overseeing budget allocation, I optimised processes and implemented new technologies to gather valuable client insights. I crafted and distributed compelling content across both digital and traditional channels, working closely with BD/CD teams to ensure brand messaging alignment. Utilising data-driven strategies, I enhanced campaign effectiveness and achieved notable ROI, including a 100% increase in flagship report downloads. Additionally, I managed vendor relationships to deliver cost-effective, integrated campaigns, ensuring maximum impact across all touchpoints.
Member of exclusive Channel 4 research panel, Your4.
Member of The OpinionPanel Community online research panel.
Had joint responsibility for strategising and managing the PAYG Acquisition P&L. Worked cross-functionally and alongside the Commercial Base Managers to deliver the company budget EBIT, revenue, and volume. Collaborated with Marcoms, Channel Marketing, and Legal teams to deliver effective media plans and high-quality creative assets as part of GTM plans. Managed several external partners and third-party handset vendors, and played an active role in the SIM fulfilment and distribution planning for O2 Mobile. Strategised the PAYG handset product portfolio. Served as the business owner for ensuring O2 PAYG's adherence to EECC Regulations, an EU Directive that sets the regulatory framework for communications services.