Denver Metropolitan Area
I’m data-driven storyteller building human-centered digital experiences, optimizing content for accessibility and conversion, and collaborating with cross-functional teams to solve customer problems for the past decade. I have a track record of using performance metrics to refine strategy while balancing audience needs with business goals, resulting in multi-million dollar savings. Offline, I enjoy thrifting for vintage items, staying active, and soaking up the sunshine in Denver. Interested in collaborating? Drop a line at [email protected].
🛍️ Planned and executed event logistics for holiday offsite vendor market that resulted in over 2500 transactions in 35 days. 😁 Served as the face of the organization, informing customers of mission and products for sale, answering questions in a friendly manner. 🤳 Created short-form digital content to engage online audiences about brand to drive awareness and promote conversion.
💻 Program Execution: Managed web operations aligned with marketing strategy, resulting in $12.5M in savings. 🎯 Audience Targeting: Increased site traffic personalization by 10x in 6 months using Adobe Target, CDP. ⚙️ Web Optimization: Built, iterated digital experiences across 3 lines of business with Adobe Experience Cloud. 📈 Performance Analysis: Synthesized data to develop testing hypotheses that drive conversion, improve retention.
🧠 Developed, executed digital marketing strategy across web, social media, and email to increase brand awareness and drive engagement for small businesses. 📸 Captured digital photo and video assets for promotional marketing materials using Canon equipment and Adobe Creative Cloud software. ✍️ Researched and conducted interviews to collect relevant details to write articles, blogs, and captions for a wide range of digital audiences.