Denver Metropolitan Area
I am currently consulting for a variety of clients, building integrated digital strategies that drive measurable results. Previously, as SVP of Marketing at Buffalo Groupe, I led client relations, digital strategy development, and team management for diverse marketing pillars. My expertise lies in crafting cohesive approaches across marketing channels, ensuring alignment with client goals, and fostering growth through innovative strategies. Dedicated to impactful marketing, I bring a collaborative and results-oriented mindset to every initiative.
• Build demand generation programs that create pipeline across paid media, events, ABM-style outreach, content, and sales-led follow-up. • Shape product messaging and positioning for an AI medical record retrieval platform, translating complex workflows into clear pain points for plaintiff firms. • Partner closely with the CEO, CRO, and sales team on GTM priorities, lead quality, sales enablement, campaign follow-up, and what’s actually moving deals forward. • Develop content, landing pages, playbooks, and AI-supported workflows that help law firms understand the problem, trust the solution, and move from interest to demo.
I founded Flatirons Collective to partner with brands seeking clarity, growth, and measurable impact. Through fractional leadership and advisory engagements, I help organizations diagnose challenges, refine measurement frameworks, and unlock growth through actionable strategies. Whether addressing performance gaps, modeling accuracy, or full-funnel marketing execution, I deliver unbiased audits, roadmaps, and implementation plans that empower leaders to make data-driven decisions with confidence.
As SVP of Integrated Marketing, I led cross-disciplinary teams and client partnerships to deliver data-driven growth strategies across paid social, SEM, organic social, influencer, and email channels. Working collaboratively with creative, PR, data science, and event teams, I developed fully integrated campaigns tailored to each client’s unique goals and audiences. I maintained exceptional client and team retention while driving measurable revenue growth and long-term success across five major national accounts.
Designed digital marketing, advertising, and brand marketing strategies for over ten accounts annually. Executed agreed upon strategies to achieve growth goals. Oversaw employees of digital pillar including: SEM, Display, Paid Social, Organic Social, Influencer Marketing, Event Marketing, Email Marketing, CRM/Database Projects, and more.