Buffalo, New York, United States
I am an innovative and enthusiastic marketing specialist with a strong foundation in market research and technology combined with consummate communication skills and the ability to deliver messages with impact. Leveraging notable efficiency capabilities, organizational skills, and talent for managing multiple projects, I assist in the planning and execution of tradeshows, webinars, events, and customer/partner focused conferences. My core competencies include proficiency in coordinating production of support materials for product launches, websites, and advertising. Additional strengths, characteristics, and attributes include the following: ► A can-do attitude, positive energy, and a willingness to learn and collaborate. ► Strong written and verbal communication, customer relationship, public speaking, and project management skills. ► Proactive mindset with critical thinking skills to establish, evaluate, and adjust priorities. ► Demonstrated ability to interact with respective Sales and Product groups to evaluate plans, obtain feedback, identify new needs, and monitor progress. ► Remain abreast of new technology, processes, and industry changes that may affect business, product development, or target markets. ► Proven ability to support marketing efforts of customer and partners, while maintaining excellent relationships and proactively identifying opportunities to advance marketing initiatives. ► Experienced in strategic marketing planning and development, implementation and execution, ongoing review and updates, and performance documentation and reporting. ► Proficient in coordinating with cross-functional teams (Customer Service, Sales, and Engineering) to optimize campaigns that improve lead quality and conversion rate.
Plans, executes and reports on marketing projects and initiatives on behalf the Automotive and Aerospace & Defense business within the company. Focuses on day-to-day marketing as well large scale company strategic plans and decision making.
Utilize knowledge of marketing, project management, and event planning to assist tradeshow manager in coordinating and executing high-impact tradeshows, webinars, conferences, and customer/partner focused events. Create and maintain post-show ROI reports including summary of expenses versus budget, number of qualified leads, and recommendations for level of participation during future events. Report directly to the Director of Creative Services.
Supported all aspects of product marketing and communications programs including development of literature and marketing collateral (brochures, catalogs, application guides, and white papers), press releases, advertising, website content, and tradeshow materials. Accountabilities included coordinating production of support materials for product launches, maintaining multiple websites and internal digital partners, managing materials for product marketing and sales teams’ educational programs, tracking marketing communication projects, and utilizing tools/metrics to measure success.
Working as a summer intern, I gained practical experience, honed my soft skills, and broadened knowledge through various marketing assignments in Customer Service, Sales, and Engineering departments.