Singapore
I'm a communications professional trained in Singapore and the US. But hey, that's the boring part. The greatest part of life right now is serving with the amazing team at Speedoc, all of whom are passionate at becoming "best in the world" in mobile medicine and creating the world's first true hospital without walls. As the Head of Marketing and Communications at Speedoc, I brought the company's ROI from media efforts from $0 to >$900, 000 in Total Media Value (TMV) and am responsible for a combined >109 million impressions of Speedoc mentions in the media in 2018. In 2019 so far, the company's ROI from media efforts exceeded >$520, 000 in TMV, with >63 million impressions of Speedoc mentions in the media. As part of the senior management, I ensured that media spend anchored a 2.5x increase in YoY revenue from 2018-2019. While my guilty pleasures include watching Billions and Game of Thrones, true happiness comes to me in the form of my personal mantra: to have character and be kind. Besides my life in healthcare, I spend my spare time working with a few close friends to mentor and befriend at-risk female youths, guiding them to reach their full potential.
I am the Co-Founder of Speedoc and also used to hold the role of Head of Marketing & Communications. As Co-Founder, I am responsible for: - Building and contributing to a strong Speedoc Core Team - Setting strategic directions for Speedoc - Spearheading developments and projects in line with the strategic direction - Expanding and diversifying Speedoc's offerings - Expanding Speedoc to different cities, including Kuala Lumpur and Johor Bahru in Malaysia, and Sri Lanka - Investor relations and governing the financial health of a start-up - Networking with governmental and non-governmental organisations to create and deepen partnerships - Setting KPIs for Marcomms and BD teams - Ensuring that the Speedoc team members are well-trained and all-rounded in all aspects of work - All other non-clinical managerial aspects of running a start up As the Head of Marketing & Communications, I am responsible for: - Ensuring Top of Mind Recall for Speedoc in discussions relating to Home Medical Services, Digital Health, Healthtech and Mobile Medicine - Working with multiple agencies ranging from Public Relations to Digital Marketing Agencies to freelance content creators to ensure that a consistent brand message is achieved - Explore and discern the feasibility of new marketing methods - Devise customer acquisition and loyalty programs - Build SOPs governing customer service - Ensuring that partnerships with industry partners are meaningfully deepened - Bringing the company's ROI from media efforts from $0 to >$900, 000 in Total Media Value and for a combined >109 million impressions of Speedoc mentions in the media. - Ensuring that media spend anchored a 2.5x increase in YoY revenue from 2018-2019 despite a completely new model of service
I hold this role in the SEAS Exco concurrently with my roles at Speedoc. My responsibilities in the Sharing Economy Association of Singapore include: - Discerning and furthering the interests of sharing economies across Singapore - Contribute meaningfully to discussions about the industry with government bodies - Building and growing the sharing economy industry in Singapore
I was responsible for intra-company corporate communications.
In WKWSCI, I studied a dual track of Advertising and PR. The main takeaways were: - PR Writing - Campaign management - Image and sound production - Organizational communication - Integrated marketing communication - Advertising and copywriting Leadership in co-curricular activities in NTU: - Business manager for Paparazzi, a stage production - Team Manager of the Hall 10 Tennis Team, leading the team to the semi finals for the first time - Captain of the Hall 11 Tennis Team - Chairman of the Hall 10 Night-Cycling expedition, planning and organizing a 50 pax event Achievements: - Case study on Scoot's corporate communications selected to participate in the Arthur W. Page Case Study Competition in Corporate Communication Final Year Project entitled 'My Ah Ma Make One' focusing on conservation of traditional snacks: - Earned a letter of commendation from Minister Lawrence Wong - Earned commendation letters from sponsors
As a Junior Planner, my responsibilities included: - Planning & Strategy for clients in FMCG, gaming, cloud computing and food - Preparing for pitches: including drafting decks and market research - Coming up with loyalty programs based on customer trends - Social media listening - Market research across Indian subcontinent, Japan and South-east Asia - Repurposing and localizing regional campaigns for Singapore