Los Angeles, California, United States
"Yes, and" is an improv mantra — and it's how I approach marketing: build on what's working, and push it further. YES, I've driven 300M+ impressions across a variety of marketing campaigns as an Integrated Marketing Manager at Fender AND lead multi-channel campaigns across PR, social, CRM, and artist marketing for one of the most iconic brands in music. YES, I've built $25M+ revenue product innovation launch AND launched the DTC channel for Natrol - doing everything from product concept testing, packaging and label design to overseeing the marketing launch support. YES, I've built marketing strategies across CPG (Wrigley, Natrol), enterprise SaaS (Adobe), and music/entertainment (Fender) AND that range means I can translate what works in one industry into results in another.
Lead multi-channel marketing campaigns across PR, social, CRM, and artist marketing to drive brand growth and DTC performance for one of the most iconic brands in music.
Led brand and product marketing, driving go-to-market strategy across retail, digital, and CRM channels in the health and wellness CPG space.
Drove enterprise adoption of Acrobat's digital document capabilities, helping customers move from paper-based to fully digital workflows.