Cain Liang

Regional Sales Manager, Special Grains & Pulses at Bühler Group Milling Solutions

Singapore

About

Engineer by training, covering sales role for more than 10 years in mechanical or industrial engineering industry. Passionate about sustainability and climate change. Send me a message if you are looking to discuss partnership or collaboration opportunity, share insights, want advice or want to give me some. I am always looking to make new connections.

Experience

  • Bühler Group (7 yrs 6 mos)
    • Regional Sales Manager, Special Grains & Pulses
      Mar 2025 - Present · 1 yr 5 mos

    • Area Sales Manager
      Mar 2023 - Present · 3 yrs 5 mos

      Responsible for creating new business, building and maintaining relationships with potential and existing (end-)customers in grain milling industry. Focus countries: Singapore, Malaysia, Sri Lanka, Indonesia

    • Sales Manager
      Feb 2019 - Mar 2023 · 4 yrs 2 mos

  • Munters ()
    • Area Manager
      Jan 2018 - Jan 2019 · 1 yr 1 mo

      • Focus countries: Singapore, Malaysia, Indonesia, Philippines • To develop and perform sales activities by promoting desiccant based solutions into commercial and industrial applications. • Development of business plans and sales strategies for the market that ensures attainment of company sales goals and profitability. • Build a good relationship with local contractors, consultants and owners by providing good technical support. • Working together with sales team to identify and qualify sales opportunities, identifies key customer technical objections and develops the strategies to resolve technical impediments to closing sales transactions. • Maintain existing client accounts and to develop new clients’ accounts. • Working closely with M&E contractors & consultants for tender jobs by providing documentations and coordinating a smooth delivery of the equipment. • Prepare monthly sales report and update sales forecast for submission to the Managing Director and to work with sales team for project closures. • Work with sales support team for quotations, order processing, project documentation and service team to ensure service requests are met. • Maintaining thorough knowledge of product features and competitors’ products. • Supporting overseas representatives in sales and technical support.

    • Senior Applications Engineer
      Jan 2011 - Jan 2018 · 7 yrs 1 mo

    • Applications Engineer
      Jul 2009 - Jan 2011 · 1 yr 7 mos