Bogotá D.C. Metropolitan Area
Passionate executive with over 15 years of experience driving sustainable growth for businesses through robust marketing and sales strategies, by closely examining the macroeconomic landscape, analyzing competition, and understanding customer behaviors and trends. My ability to consider these factors allows me to create initiatives that not only drive sales but also enhance overall business value, long-term sustainability and generate productive and engaging relationships with stakeholders. Furthermore, my expertise as a savvy personal investor gives me a unique perspective on value creation beyond traditional sales targets. This insight allows me to strategize with a focus on sustainable growth and profitability, aligning efforts with the organization's long-term vision. I am a curious professional looking to innovate, inspire, collaborate, engage to bring the best out of people and keep learning to evolve myself to be the best I can be, lead by example and make a difference to foster a culture of continuous learning and improvement. Professional expertise: Key account management, business development, strategic development, marketing and sales strategy, international sales, data analysis and customer growth.
Business development role for Central America, Colombia and Ecuador. Design and implement the sales and marketing strategy for Sunbrella and Dickson for the different category markets for the B2B customers Identify new business development opportunities using market research.
Manage the brand strategy and sales for Sunbrella and Dickson in Colombia, Ecuador, Peru and Venezuela
Yin Yang is a transformation consulting business that helps organisations realise sustainable performance improvement and cultural change through the introduction of new ways of thinking, working and organising. We apply world class management & change design practice in both inspiring and pragmatic ways to bring about new customer & colleague engagement, organisational effectiveness and innovation performance outcomes. Entrepreneurial role designing the value proposition, integrating the core capabilities to deliver customer centric strategies and cross-functional value co-creation, using management methodologies and evidence based practice: Lead market research identifying contemporary business challenges, trends and opportunities to provide innovative strategic and management solutions, which include agile marketing, change management and business design for CMO’s and HR directors. Manage relations at C-level, including working with ambiguity, board level presentations and project deadlines. Design and present the company strategic direction including vision, business value proposition, core capabilities and identified business development opportunities and leads amongst FTSE 300 companies.
Identified the student’s key value drivers, insights, competitor’s strengths and the University's capabilities to create a unique and sustainable value proposition to improve student recruitment, along with the brand positioning of the University. Coordinated university events and designed communication campaigns, which promoted the university in the UK and abroad, to increase awareness and recruitment levels. Created and implemented the communications plan, which increased the follower base from social media sites by 10% and traffic by 64%.
Second share value on the consumer health industry in Colombia. Turnover 542 million USD. Left to pursue MBA course with scholarship. Managed commercial and marketing strategies to increase sales and improved relationships with the third most important FMCG retailer. Managed central commercial strategy for a portfolio +2400 SKU’s, negotiated with retailer procurement divisions across 3 regions and exceeded monthly sales of +1m USD per month. Created automated solutions, which defined suggested procurement volume for retailers, and reducing out of stock merchandise in stores from 15% to 5%. Enthusiastically led sales force group to implement marketing strategies and events with the retailer, achieving merchandise distribution and sales goals. Coordinated and implemented budget of approximately 1 million USD for events and commercial activities with the retailer
Exclusive brand and license agent for Disney across Colombia, Venezuela and Central America. Implemented marketing strategies that created business opportunities and increased Disney and Marvel brand positioning within FMCG stationery category. Analysed supplier profit and loss structures that created innovative products, given cost restrictions: Project managed the new product development process for the category from idea to launch. Negotiated contracts and new product development with suppliers and strengthened relationships with suppliers and multichannel distributors. Achieved 2m USD sales targets for category in FY2013 and increased sales goal by 20%. Designed product and brand strategy and modelled forecast, based on market analysis, customer insights and segmentation, which increased market share by 1% and turnover by 15% for 2014 ‘back to school’ season.