Türkiye
I have over a decade of experience in education, content creation, and marketing focused on helping English learners. I started as an English teacher in Turkey and then worked at Voscreen as an Ed-tech & Content Specialist, creating educational content and influencer marketing campaigns. I founded platforms like İngilizce Kitap Kulübü, ingilizce.org, and Dijital Dil Okulu to provide language learning resources and online courses. I've collaborated with companies like Cambly, Engoo, Open English and Konuşarak Öğren to produce educational content. For over 10 years, I've run a YouTube channel dedicated to English education. At ikas, I advanced from Content Marketing Manager to Marketing Manager, leading a team of nearly 20 people. I expanded our marketing to include TV and radio commercials and managed sponsorships, including with a Super League football team. In the past, I volunteered with Duolingo, Khan Academy Türkiye, and TED-Ed, contributing to educational initiatives. I have also published educational books like Kickstart Your English for adult learners.
In addition to leading content marketing efforts, I formed a new creative team that produced TV and radio commercials, expanding our reach through traditional media channels. We also became the name and uniform sponsor of a successful football team in the Super League. My team managed the sports communications and related digital sponsorships, enhancing our brand visibility within the sports community.
At ikas, a next-generation e-commerce platform, I served as the Content Marketing Manager, leading a dynamic team of nearly 20 professionals—most of whom I personally recruited. My primary responsibility was to elevate the brand's presence and drive user engagement through a comprehensive content marketing strategy. Key Responsibilities and Achievements: • Team Leadership: Recruited, trained, and managed a diverse team, fostering a collaborative environment that encouraged creativity and high performance. • Content Strategy: Developed and oversaw content for blogs, social media channels, and the company's YouTube channel, resulting in increased audience engagement and follower growth. • Influencer Marketing: Strategized and executed influencer marketing campaigns, partnering with key industry figures to amplify brand awareness and credibility. • Event Coordination and Sponsorships: Organized events and secured sponsorships to enhance brand visibility and build strategic industry relationships. • Marketing Initiatives: Managed outdoor advertising and other marketing efforts, integrating them into the overall marketing strategy to maximize reach and impact. Under my leadership, the marketing team significantly contributed to ikas's growth, strengthening its position in the competitive e-commerce landscape. Our collective efforts led to increased user acquisition, heightened brand recognition, and established ikas as a prominent player in the market.
As a Co-Founder of Kolay Değil, a media company and content agency, I played a crucial role in the growth and success of the organization after joining the team post-establishment. I managed a creative team to produce engaging social media content and YouTube videos, enhancing our digital presence and audience reach. I coordinated with influencers and celebrities to feature as guests on our platforms, which significantly boosted our viewership and brand recognition. Occasionally, I also served as a host in our videos, contributing directly to our content's appeal. In the business development aspect, I secured advertising deals and sponsorships by selling advertisement spaces and attracting sponsors to support our projects. I maintained effective communication with the brands we served, ensuring client satisfaction and fostering long-term partnerships. Some of the notable clients we produced content for include QNB eFinans, Hepsiburada, Shell, Wamo, Navlungo, and Mükellef. Through these efforts, I contributed to delivering high-quality content and marketing solutions that aligned with our clients' objectives and strengthened Kolay Değil's position in the industry.
As the Founder and Content Producer of Dijital Dil Okulu, an online language school offering both live and on-demand courses, I have been instrumental in building the platform from the ground up since its inception in February 2018. • Platform Establishment: Launched Dijital Dil Okulu to provide accessible, high-quality language education in Türkiye. • Content Creation: Produced comprehensive language courses, utilizing innovative teaching methods to engage learners and enhance their language acquisition. • Team Leadership: Recruited and collaborated with a team of skilled educators, fostering a professional environment dedicated to exceptional instruction. • Marketing Initiatives: Led strategic marketing efforts to promote the platform, successfully increasing its visibility and attracting a diverse student base through digital campaigns and outreach programs. • Customer Support: Provided dedicated customer service, ensuring a positive user experience by promptly addressing inquiries and feedback. Through these efforts, I have grown Dijital Dil Okulu into a dynamic and reputable resource for language learners, seamlessly combining technology with personalized education to enrich the learning experience.
As the Founder and Author of ingilizce.org—the leading blog source for English learners in Türkiye—I established and grew the platform from the ground up. After closely monitoring the domain for an extended period, I acquired it and set up the blog to serve the needs of English learners. Key Responsibilities and Achievements: • Platform Establishment: Launched ingilizce.org, creating a comprehensive resource dedicated to supporting English language learners across Türkiye. • Content Creation and Team Management: Gathered and led a team of professional blog authors while also contributing my own articles, ensuring the delivery of high-quality and engaging content. • Social Media Management: Managed the blog's social media accounts, increasing audience engagement and expanding our online presence. • Monetization Strategies: Sold advertisement spaces on the website, generating revenue to sustain and grow the platform. Through these efforts, ingilizce.org became a premier destination for English learners in Türkiye, offering valuable resources and fostering a vibrant learning community.
As a Content Creator for Lingu App during their initial launch in the Turkish market, I played a pivotal role in attracting new users by producing engaging video content tailored to Turkish learners. In addition to creating videos, I developed content for interactive games that complemented the video material, enhancing user engagement and learning effectiveness. My contributions were instrumental in establishing Lingu App's presence in Turkey and providing valuable resources that supported language learners in an interactive and enjoyable way.