San Francisco Bay Area
Experienced Go-to-Market leader with a proven track record of scaling global products from concept to market leadership. I specialize in bridging the gap between product strategy and revenue, with D2C, B2B2C and B2B experiences from running a startup to managing a $1.5B subscription retention business. - AI Transformation: Leading the GTM strategy for consumer AI re-skilling at Udemy in partnership with key industry players, providing foundational GenAI training and certifications to 82M+ learners. - Scale: Led a $1.5B global retention business at Gen Digital (previously NortonLifelock), managing the full P&L, CRM, and lifecycle strategy and execution. - Team-building: Established the product marketing function at McAfee, scaling it into a 16-person product strategy organization. - Innovation: Launched revenue-driving global products for Udemy, McAfee and Norton, reporting routinely to Boards and Executive Teams. Brought to market integrated Norton and LifeLock products post merger. - Entrepreneurship: Co-founded, scaled, and successfully exited a SaaS startup in the hospitality tech space.
Leads global Go-to-Market strategy for Udemy’s D2C business, and instructor marketing, spearheading the transition from a course marketplace to a comprehensive AI-skilling platform and career companion. Orchestrates cross-functional initiatives across pricing, product innovation, and instructor relations to drive subscriber growth and lifelong learner engagement. Led the launch of Learn AI with Google, Udemy's first branded industry partnership with Google.
Established and scaled the global Product Marketing practice into a 16-person strategy organization. Served as a strategic advisor to the COO, bridging the gap between product innovation and global revenue across Retail, OEM, and Direct channels. - Product Strategy & Roadmap: Led global research and Voice of the Customer (NPS/CSAT) efforts, leveraging the insights to directly influence the product roadmap and positioning McAfee as a leader in consumer security. - Global GTM Execution: Orchestrated complex product launches and cross-sell initiatives across a multi-channel ecosystem; developed winning value propositions and marketing assets that drove higher ASP and total bookings. - Long-range Planning: Directed long-range planning, opportunity sizing, and competitive intelligence for the product team; routinely presented product strategy and market performance to the Board of Directors. - Customer-Centric Growth: Utilized A/B testing and engagement levers to reduce friction in the customer experience and improve the global customer experience.
Led the Americas CRM marketing team that drove $1.5B subscription retention business for NortonLifeLock. Grew bookings by 11% and units 5% by increasing retention 2 points and increasing ARPU $9. To do so, orchestrated customer lifecycle messaging for various segments, ran seasonal campaigns, optimized customer flows and offered cross-sell/up-sell opportunities. Managed direct retention business as well as that of OEM, xSP and Retail flows.
Led the product marketing team and strategy behind launching new plans for Norton and LifeLock.
Helped transition Norton from antivirus software to comprehensive cyber safety solution provider by leading a team that brought to market integrated offerings following the LifeLock acquisition. Defined the strategy and marketing requirements for new offerings. Led cross-functional teams to execute on time and removed roadblocks.
Created the first restaurant reservations network of Turkey and attracted 426 of the best restaurants. Oversaw strategy and operations. Led the company’s 2011 equity sale and partnership negotiations with deal site Grupanya.com and integrated the services. Managed the company Board of Directors. Led business development activities with leading technology partners and financial institutions; set the company’s marketing and social media strategy; oversaw the product development roadmap.
Led global launch of Sun’s midrange servers, generating over $2B annual revenue. Ran weekly reviews with Chief Marketing Officer and Executive Vice President leading up to launch. Created a worldwide demand generation campaign, orchestrated a live stage demo by CEO Scott McNealy in front of 11,000 customers, published benchmarks, customer references and managed a 73 city worldwide training tour.