Istanbul, Türkiye
Graduated from Bilkent University Industrial engineering Ozyegin University MSc of industrial engineering KOC MBA I’ve been successful in orchestrating sustainable business growth, adding commercial value to product lines, and generating substantial revenues, while overachieving business targets. within multiple categories, from Utilities, Consumer Electronics ındustries for IoT, Mobile Internet, Platforms to Connected Devices, CRM Applications, content platforms via GTM planning and product management. I have holistic performance on building / executing product strategy, driving strategic partnerships and value propositions. Strategic Technology, IT and R&D Management Professional with 16+ years of experience and a profound understanding of the utilities, energy, and consumer electronics industries. Possesses extensive experience in international business and high-level relationship management, project and investment management, tech business development, strategic roadmap planning, and applying best practices to increase efficiency in operations. In depth experience in product management, IT&OT systems, CRM solutions, ERP systems, IOT, big data, AI and machine learning technologies, call center operations, customer services and sales & marketing in electronics & white goods. Over the years, acknowledged for sound decision making, the ability to lead high-performing teams, strong communication, coordination, social and interpersonal skills and a problem-solving aptitude • Business Development • Research & Development • Technology Strategy • Project Management • Strategic Roadmaps • Partnership Management • Investment Management • Process Improvement • Sales & Marketing • Product Management • Budget Management • Team Management • Internet of Things (IoT) • Artificial Intelligence (AI) • Machine & Deep Learning • Big Data • Enterprise Resource Planning (ERP) • Customer Relationship Management (CRM) • Forecasting • Data Analysis • IT Management • OT Management
• Providing overall leadership and direction for the technology and R&D investments and IT business development functions of the organization by effectively leading a team of +30 along the way for GDZ DSO, • Demonstrating expertise in efficient budget management (500 million ₺ in total), building strong strategic partnerships with technology vendors and trusting stakeholder relationships, • Identifying and keeping close track of KPIs to implement operational improvements, providing valuable insight and accurate analysis to assist company decision making processes and improve growth and efficiency, • Supporting strategic business initiatives assigned by senior management, working in close coordination with the business units including as product, marketing, HR, operation, customer experience, law etc., • Also, leading G-Lab initiative which is an innovation center and investment program for technology start-ups, supporting team collaboration across the organization and working on e-com overall KPIs and targets. ***Main business lines include new IoT/AI and big data platforms, connectivity, smart systems, optimization systems, ERP-CRM solutions, EVC solutions on electric distribution grid system, simulation solutions on grid lines, GIS solutions, OSOS technologies, EAM solutions, call center IVR-chatbot investments, mobile solutions, and Scada/DMS/OMS system automation technology investments.
• Working closely with C-levels to formulate the global smart TV sales and development strategies, exploring new IoT technologies for Vestel, establishing strong partnerships, and maintaining mutually beneficial relationships with multiple industries and companies, • Aiming to increase the usage and revenue of Vestel smart TV platform and AI functions, managing global smart TV application, and content portfolio strategy, and liaising with Vestel offices across the globe to identify new IoT & AI technologies, new apps and content, • Acting as the AI Team Project Manager; carrying out the business model, system architecture, software architecture design, and management for IoT projects, as well as budget planning and control, • Driving efforts to generate new artificial intelligence-oriented projects based on big data and machine learning, and maintaining strong relations with IoT core technology providers, • Building project management department from scratch and a team of 4 (PM). Product Management: - Manages the worldwide smart tv application and content portfolio strategy for Vestel's Smart TV Platform for about 200 brands (OEM+ODM) - Responsible for increasing the usage and revenues from Vestel's Smart TV Platform, AI functions - Liaises with Vestel offices across the globe to identify, target and acquire new IOT&AI technologies, new apps and content - Responsible for CRM softwares and mobile solutions Achievements: IOT/Smart Content Projects: Project Manager // Applying Agile Project Management with Scrum to big scaled projects. Ex: Evin Aklı Mobile App, Gracenote Smart TV Metadata Project, Smart TV MPP Crm subscription system on smart Platform, Netflix-Youtube-Prime Video-Rakuten-Twitch and similar OTT apps projects, Google Android TV - Amazon Fire TV platform projects, Foxxum OTT app projects, other different content tv app projects Responsible for business model design and management, software architecture design and management for IOT projects.
• Accountable for executing technology investments and project management activities for every line of business in Vestel Trade including sales, marketing, and after sales operations; effectively leading a team of 9 Business Analysts in respective operations, • Overseeing SAP CRM software development and project management, the system design and development of call center sales operations, establishing new business models and cooperation for contact center sales opportunities, • Driving efforts to build a better performing system and strong technology background for electric sales and customer services business development activities, • Also responsible for IVR technologies and expertly managing the first call center IVR project within an electronic & white goods company in the market. Achievements: Responsible business development and project management in every line of business in Vestel Trade including sales, marketing and after sales operations. o Smart diagnostic remote support app for refrigerators Project as CCW World Champion o Contact Center IVR Project ranked as 3rd at CCW World Rankings. Responsible for SAP CRM Software Development&Management of projects Responsible for system design, development of CC Sales Operations. Establishing new business models for CC sales opportunities. o Managing more than 15 tele-sales team, around 7 million annual revenue. o Tele-sales of Vestel warrantee, Cepfix, ınsurance policies project from Vestel. Responsible for Zorlu Electric Sales&Customer Services Business Development activities to build better performing system with operational processes, technology background. Responsible for Zorlu Electric CRM projects management like o Trakya Gas CRM project execution for more than 500K customer region. o Project budget is more than 300 K $ o Zorlu Electric - Designed and executed software system for collecting of electric documents for new customers upon sales. Responsible all IVR technologies and project of Call Center.
• Executing big ERP and Utilities software projects respective business development activities for CRM operations & systems, managing and overseeing software projects of all-electric distribution, retail and trade activities, and effectively leading a team of 9 throughout respective operations, • Carrying out technology investments sales, marketing, and after sales service-oriented projects for 4 electric retail companies, overseeing all technology investments, and tender processes of critical projects, • Coordinating technology projects with big budget, expertly managing significant projects in collaboration with big corporations such as Turkcell and directly reporting to the Group Director regarding all technology investments and trading operations. Achievements: o Electric trading activities from producers to whole salers on PMUM day ahead and over table platforms for trading. Responsible for Oracle Utilities software CRM project management for 4 electric retail-companies o Project Manager for EBS Oracle Project with budget around 70 $ million including Trade Operation LoB. Migration for whole ERP-CRM systems from Abone.net to Oracle. o Turkcell Co-Joint Customer Segmentation and Loyalty Project Manager. o Electric Trade Optimization Software Project Manager Company profit annually 10 million $ by better trading management. ***Ensured a significant 10 million $ profit annually for the organization due to effective trading management.
• Providing professional-level support and business consultancy to the utility sector (energy, telco), • Effectively carrying out a wide range of activities such as blueprint preparation, realization, development, test phases, go-live, and support throughout SAP CRM projects, • Driving efforts for providing the best solution within the software to optimize the processes, carefully understanding business owners’ requirements, and analyzing business problems from both a qualitative and quantitative perspective. Helping pre-sales team for technological POC’s to support revenue geneating activities. • Completed Grunding sales project aroun 500 K € licence sales. Gained different certifications to improve technical abilities; • SAP CRM sales BPM certification • ERP Terp-10 Consultant certification Main Projects - Achievements: SAP Utilities Enerjisa-Sabancı Holding, o Worked 14 months onsite to finish all project phases o Budget over 10 million $ SAP Utilities Yedas-Calık Holding, Worked 22 months onsite to finish all project phases o Budget over 8 million $ Dewa(Dubai), Bewa(Bahrein) electric IS utilities software projects o CRM team member during 6 months long project phases including blueprint, realization phases. Grundig(Germany) Rapid Deployment CRM projects • Worked at Germany factory around 5 months for whole phases till go-live. • İncluding field sales activities of Grunding branches. New mobile app for field sales team,new sales screens for inside sales activities of branches. Ziraat Bank, Arena Computer CRM projects • Worked at Quality sessions during 2 month duration to analyse current CRM system performance of companies.