Istanbul, Türkiye
Strategic and impact-driven Product Lead with extensive experience scaling global products, shaping cross-functional strategy, and delivering high-growth outcomes. Expert in driving roadmap vision, leading high-performing teams, leveraging advanced analytics, AI-driven solutions, and customer insights to build and optimize products used by millions. Proven ability to align stakeholders, unlock new revenue streams, and execute end-to-end product innovation in fast-paced, multinational environments.
*Own Amazon Turkey’s entire product portfolio, leading initiatives to drive category growth, improve product performance & selection, and accelerate roadmap delivery. *Develop and launch high-impact products for Amazon.com.tr by identifying top-performing products across global Amazon marketplaces and successfully adapting them for Turkish customers. *Lead end-to-end development of AI-driven products and optimization initiatives, leveraging ML based models and autonomous AI agents to enhance operational efficiency and product performance.
* Leading initiatives to automate and enhance booking functionalities within the various platforms. * Leveraged data analytics to identify and address bottlenecks in the booking flow, reducing booking time by 30%. * Contributed to Forto's annual strategic planning by identifying key growth opportunities in the booking process and aligning product roadmaps with business goals.
* Managed global product optimizations, leading to increased customer engagement and revenue growth. * Successfully increased the revenue of the ad-tech product 'Joker' by 103% within 2.5 years. * Led numerous data science projects to drive data-informed decisions, enhancing product performance and strategic direction. * Collaborated with international stakeholders to launch 'Joker' across multiple platforms and countries, ensuring scalability and market fit.
* Managed and optimized 3 unique products, each contributing to platform growth and user engagement. * Implemented user feedback mechanisms that led to iterative improvements, enhancing customer satisfaction scores by 15% * Collaborated closely with engineering, marketing, and UX teams to ensure seamless product development and delivery within tight deadlines.
Led key product & project strategies to improve logistics solutions and customer satisfaction.