Caelah Stanley

Building Elite Tech Sales Careers | Positioning → Pipeline → Performance

Australia

About

If you're serious about building a career in tech sales, talent is rarely the thing holding you back. Positioning is. The highest performers don't rely on job boards, recruiters, or perfect timing. They build credibility, create opportunity, and develop systems that compound over years instead of chasing quick wins. That's the philosophy behind everything I do. During my time building APAC at Moveworks through its growth and acquisition by ServiceNow, I saw firsthand how the best sales careers are built. The reps closing the biggest deals and earning the most weren't always the loudest or the smartest. They were the most deliberate. Today I'm the Co-Founder of Double Triple, where we're building an operating system for elite tech sales careers. We work with career changers breaking into SaaS, SDRs becoming AEs, Account Executives moving into enterprise, experienced sellers looking to close bigger deals and increase earnings, and B2B companies investing in world-class sales teams. The goal is always the same: build a career that compounds. Our approach is simple: • Build a market position that attracts opportunity. • Create pipeline for your career and your territory instead of waiting for it. • Master enterprise sales, executive conversations, and long-term account strategy. Outside of work I'm usually training for Ironman and ultra-endurance events. They've reinforced the same lesson I see in sales every day: consistency beats intensity, systems beat motivation, and the people who keep showing up eventually become impossible to ignore. I write about enterprise sales, career positioning, AI, performance, money, and building long-term career leverage for people who want to become impossible to replace.

Experience

  • Co-Founder at Double Triple
    Apr 2026 - Present · 3 mos

    Building the operating system for elite tech sales careers. Most people approach their career like a series of applications. We believe the best careers are built through deliberate positioning, opportunity creation, and elite execution. That's why we've built Double Triple. We work with: • Career changers breaking into SaaS • SDRs becoming AE • AEs moving into enterprise • Sales professionals building long-term career leverage Our ecosystem combines AI, coaching, community and performance systems to help people build careers that compound not just land their next role. Focus areas → Positioning → Pipeline → Performance → Career Strategy → Sales Leadership → Fractional Revenue Advisory

  • Moveworks (Australia)
    • Enterprise Account Executive (APAC)
      Oct 2023 - Apr 2026 · 2 yrs 7 mos

      Scaled Moveworks APAC from $0 to $7M, contributing to a $2.8B exit (ServiceNow acquisition)

    • Founding Account Executive (APAC)
      Oct 2021 - Oct 2023 · 2 yrs 1 mo

      - First sales hire in APAC, responsible for building the region from the ground up - Closing strategic enterprise deals across ANZ and Japan - Delivered 12 consecutive quarters of new logo wins, generating consistent net-new revenue - Built outbound and pipeline strategy from scratch in a greenfield market - Partnered with leadership to shape GTM motion, sales process, and regional expansion - Worked cross-functionally with Pre-Sales, Marketing, and Customer Success to land and expand accounts - Sold complex enterprise AI solutions focused on automation, productivity, and employee experience

  • Splunk (Australia)
    • Senior Business Development Representative
      Apr 2021 - Oct 2021 · 7 mos

      Consistent 120%+ MoM quota attainment.

    • Sales Development Representative
      Sep 2020 - Apr 2021 · 8 mos

      Consistent 110% + MoM quota attainment.

  • National Rugby League (Full-time · 3 yrs 5 mos)
    • Account Manager - Sponsorship
      Nov 2018 - Jul 2020 · 1 yr 9 mos

      112% quota. Managed and grew commercial sponsorship partnerships for Penrith Panthers. Delivered against revenue targets through strong client relationships and retention strategies.

    • Sales Executive - Membership
      Mar 2017 - Nov 2018 · 1 yr 9 mos

      107% quota. Contributed to record breaking 20,000+ membership milestone through sales and engagement strategy.

  • Personal Trainer, Life Guard & Customer Service Representative at YMCA Australia
    Jan 2013 - Apr 2017 · 4 yrs 4 mos

    Delivered coaching, customer service, and operational support in a high-performance team environment.