Christophe de Cacqueray

Partner at Krakn Behavioural - Lecturer Sciences Po in Paris - Chairman of the Cercle Lab - Speaker & Author

France

About

I help businesses build amazing customer experiences with cognitive sciences. How can I help ? Please read more 👇 ▪️Lecturer in Behavioural Science Applied to Marketing at Science Po in Paris ▪️Former Innovation Director at Covéa (MAAF, MMA, GMF) ▪️Speaker in Behavioural Science applied to business ▪️Member of the American Psychological Association ▪️Host of the podcast "Sabre au Clair" ▪️Franco-British Young-Leader 👉 Behavioural engineering consultancy and training I help you sell more and become more memorable, leveraging Behavioural Science techniques (Social and cognitive Psychology, neuroscience, nudge theory) ▪️Designing psychological levers to boost sales ▪️Defining and executing your communication and influence strategy for major tenders ▪️Auditing your customer journeys ▪️Training your marketing teams to master behavioural science ▪️Training your sales teams to implement social influence techniques 👉 Inspiring and informative keynotes on how (and why) people act in all kind of environments Dynamic and inspiring talks to open minds and hearts : ▪️Persuasion. The brain secrets to get everything you want ▪️Sell better with human psychology ▪️Neuromarketing : the keys to influence ▪️Pyschology and leadership : how great leaders motivate their people 👉 Want to have a chat? https://www.krakn.fr/nous-contacter

Experience

  • Co-Founder at Krakn Behavioural
    Nov 2018 - Present · 7 yrs 9 mos

    ➜ I help you influence your customers' behaviours leveraging Behavioural Science (Social and Cognitive Psychology, Nudge Theory, Neursocience) For Executive Committees, Marketing, Sales or Communication departments France / Switzerland / Belgium / Luxembourg / United Kingdom Very proud to work for globally renowned companies, including Amazon, PwC or SGS and bring the science of unforgettable experience for their clients and employees. ➜ My clients ask me for help mostly when they need to: ☑️ increase the efficiency of a customer journey for a specific target ☑️ develop the memorisation of a brand or product ☑️ boost the visibility and reach of their communication ☑️ recreate employee engagement ☑️ nudge the adoption of new tools ➜ How to work with us ? Ping me on Linkedin !

  • Lecturer at Sciences Po
    Nov 2020 - Present · 5 yrs 9 mos

    Nudge and Behavioural Marketing

  • Chairman at Cercle LAB x i3
    Sep 2025 - Present · 11 mos

  • Vice President at Franco British Young Leaders - Avenir Franco Britannique (Young and Local Leaders Alumni)
    Jul 2019 - Present · 7 yrs 1 mo

  • Host of "Sabre au Clair" Podcast at Sabre au Clair !
    Dec 2021 - Dec 2024 · 3 yrs 1 mo

    THE reference podcast to learn everything you have NOT learned at school to have a flourishing life.