City of Cape Town, Western Cape, South Africa
Built and currently leading the outbound sales function from the ground up, owning everything from strategy through to execution and revenue. Responsible for defining the vertical and ICP, mapping and refining end-to-end sales workflows, and building a repeatable outbound system. Led hiring and onboarding of SDRs, including hands-on coaching in messaging, objection handling, and call performance using structured sales methodologies and real-time feedback loops. Hands-on in campaign execution, including setting up multi-domain email infrastructure, configuring mailboxes, and building outbound email and SMS sequences to support pipeline generation. Continuously iterate on scripts, positioning, and process based on real market feedback and conversion data. Focused on turning cold outreach into qualified pipeline and progressing opportunities through discovery, pricing, and close, while embedding consistent sales frameworks across the team to improve conversion and performance.
As a founding member of the Apollo Sales Advisory Board, I was handpicked from amongst Apollo’s one million+ users to join their first ever community. This community includes access to Beta products, research, peer-learning opportunities, an invite-only slack community, and more.