San Diego, California, United States
Currently, I am leading the creative at Grüns; a fast growing functional snack brand that is unlike the rest. As an Art Director at Taco Bell, I led large brand experiences, redesign core uniforms, art direct large campaigns, and create award-winning digital designs. I had over four years of success at this role, contributing to the brand's growth and recognition. I'm a strategic thinker and ideator, who develops compelling brand visions with empathy and collaboration. I have a BFA in Design from Biola University, where I studied art, design and photography. I also have a Social Media Marketing Certification from HubSpot, which helps me create engaging and effective social content. Outside of Taco Bell, I've designed for brands like PacSun, 5.11 Clothing, and FashionNova, as well as local bands. I'm passionate about my work and always eager to learn and grow. Let's connect and see how we can create something amazing together!
Spearheaded the creation and development of Minimal, shaping its brand identity, voice, and visual language from concept to execution. — Led creative direction for high-impact photo shoots, overseeing art direction, styling, and storytelling to align with brand vision. — Creative directed lifestyle photo shoots. — Shot and edited product photography, ensuring a cohesive aesthetic across all brand assets. — Designed and art-directed social media advertising campaigns, driving engagement and brand consistency. — Guided the overall brand strategy, ensuring creative alignment across all touchpoints to elevate market positioning.