Buğra Doğancı Ph.D.

MENARINI Group şirketinde Marketing Manager, Part-time lecturer

Istanbul, Istanbul, Türkiye

About

Experienced marketeer with a demonstrated history of working in the pharmaceuticals industry. Skilled in Marketing Management, Pharmaceutics, Business Planning, Sales, and Oncology. Strong healthcare services professional with a Doctor of Philosophy (Ph.D.) focused in Marketing PhD from Bahçeşehir Üniversitesi.

Experience

  • MENARINI Group (8 yrs 11 mos)
    • Marketing Manager
      Mar 2020 - Present · 6 yrs 4 mos

    • Consumer Healthcare Snr.Product Manager
      Aug 2017 - Mar 2020 · 2 yrs 8 mos

  • Group Product Manager at Fresenius Kabi
    Mar 2013 - Aug 2017 · 4 yrs 6 mos

    Responsibility of medicomarketing strategies for parenteral nutrition portfolio * 3 chamber bags, lipid emulsions,trace elements,special amino acids * Launch of new 3 chamber bag product

  • Product Manager at Sanovel İlaç
    Mar 2010 - Mar 2013 · 3 yrs 1 mo

    CNS Business Unit

  • Actavis plc (now Allergan plc) (2 yrs 2 mos)
    • Business Development & OTC Manager
      Aug 2008 - Oct 2009 · 1 yr 3 mos

      Management of company portfolio, following up own development and in-licensing product opportunities,

    • Product Manager
      Sep 2007 - Aug 2008 · 1 yr

      Gastroenterology Axid ( nizatidine ) and Antibiotic Portfolio Ceclor and Lorabid ( sefaclor, loracarbef ) Key points: Lorabid and Axid had reached the highest sales figures in terms of unit and value since launch

  • Boehringer Ingelheim (3 yrs 9 mos)
    • Jnr.Product manager
      Aug 2005 - Sep 2007 · 2 yrs 2 mos

      Respiratory and Urology Lines Spiriva ( tiotropium ) - Flomax ( tamsulosin )

    • Sales Representative
      Jan 2004 - Aug 2005 · 1 yr 8 mos

      CNS and Cardio Group Sales activities of assigned products to the target physicians in line with CRM strategy of the company