Istanbul, Istanbul, Türkiye
Responsible for trade marketing, strategic planning and business development as well as launching and managing E-Commerce sales channel for all drink categories • Reporting to Marketing Director • Managed trade marketing and business development teams (2 team leaders, 4 executives) • Managed customer promotions (B2B), sales incentives, consumer promotions (B2B), shopper marketing activities • Manage customer and distributor margins, pricing strategy, develop new sales channels • Launched E-Commerce sales channel • Relaunched desktop website, launched mobile website and mobile app. • Developed online payment option for E-Commerce consumers with PayU • Developing Pınar Loyalty Program for HOD consumers with Ketchup • Led digital communication for E-Commerce sales channel • E-Commerce business share has reached to 12%