Büşra KILIÇ, Ph.D.

Senior Research Executive @YouGov Turkey | Consumer Research | Research Design | PhD in International Political Economy

Istanbul, Türkiye

About

I’m passionate about translating complex questions into clear, actionable insights. At YouGov Turkey, I connect client needs with tailored research, leading projects from first pitch through analysis to final delivery. My PhD shaped my analytical mindset; my experience shaped my dedication to quality, custom solutions, and clear communication. Let’s connect to create research with impact.

Experience

  • Senior Research Executive at YouGov
    Mar 2025 - Present · 1 yr 4 mos

    Led multi-sector and multi-country research projects from proposal to delivery for enterprise clients. Designed custom methodologies to address diverse marketing and strategic challenges. Helped clients turn data into strategic actions through clear reporting and partnership.

  • Assistant Professor at Işık Üniversitesi
    Sep 2024 - Present · 1 yr 10 mos

    Currently serving as a part-time faculty member, teaching the following undergraduate and graduate courses: Undergraduate Course: Ethics, Law, and Society (Fall 2025; Spring 2026; Fall 2026) Graduate Courses: International Organizations (Fall 2025; Fall 2026) Research Techniques in Social Sciences (Fall 2025; Spring 2026; Fall 2026) Turkish Foreign Policy (Spring 2026) Turkey–EU Relations (Spring 2026)

  • Project Manager at Diyalog 360 International Consultancy
    Sep 2024 - Feb 2025 · 6 mos

    Key Researcher & Qualitative Moderator for the FESAS Project (Formal Agricultural Employment Support for Refugees and Turkish Citizens through Enhanced Market Linkages). Led the project and process evaluation analysis, conducting over 60 focus groups with farmers, public officials, Turkish agricultural workers, and migrant agricultural workers. (In collaboration with the World Bank and the European Union)

  • Research Consultant at Self Employed
    Oct 2023 - Nov 2024 · 1 yr 2 mos

    • Conducted research in social studies and public policy, leading 30+ Key Informant Interviews, 20+ focus groups, and surveys with 1,000+ respondents in Şişli district during the local elections. • Executed marketing and consumer behavior research in the FMCG sector as an independent consultant. • Moderated key interviews for the "Sabancı Republic Mobilization" project, contributing to social impact analysis. • Served as the lead researcher for a capacity-building project with the Ministry of Industry and Technology, spearheading the "SEECO Needs Assessment" using MAXQDA, and fostering stakeholder collaboration. • Designed research tools for UNICEF and INGEV’s "KAP Study on Early Childhood Development", supporting social behavior change initiatives.

  • Contributing Writer at Aposto!
    Aug 2020 - Oct 2024 · 4 yrs 3 mos

    As a columnist for Aposto, I have covered a wide range of topics, with a particular emphasis on European Union international affairs, contributing regularly to the Aposto Spectrum newsletter. Some of the Contents: https://aposto.com/a/busra-kilic