Istanbul, Türkiye
• Building scalable SEO systems and automation frameworks• Working on site architecture, crawl efficiency, and large-scale content strategies• Collaborating with data teams to develop SEO dashboards and performance insights• Contributing to AI/LLM-oriented SEO initiatives I enjoy turning SEO into a product-driven discipline and working cross-functionally to create measurable impact🩵
I manage SEO dynamics in e-commerce and clothing retail industry. (For Turkey, Egypt, Morocco, Kazakhstan, Ukraine, Germany, UK and Russia.) - Arrangements are made to improve the user experience and increase organic traffic through DeFacto's content management system. - New technologies are discovered and organic performance is triggered to strengthen the relationship between product and user. - Cases are carried out to strengthen all channels with digital marketing teams. - Strategic marketing steps are taken by considering the product range and product features. - App Store Optimizations, mobile app tracking and steps are being taken to strengthen organic traffic other than web. - Focusing on Marketplace SEO. (Trendyol, Zalando etc.)
Managed the Search Engine Optimization responsibilities of company websites and client's websites. And also brought in SEO solution expertise in projects for effective delivery of broad milestones as well as micro-level tasks in projects to achieve the campaign KPIs and business goals for clients. - Identifying SEO problems or inhibiting factors, diagnose the root cause, and devise effective intervention. On-page Optimization and Off-page optimization: - Worked heavily with SEO tools, especially Screamingfrog, Deep Crawl, SEMRush, SEOmonitor, GetStat, Ahrefs, Searchmetrics etc. - Worked on page levels and make the keywords and revenue perform for Clients’ websites. (All Associated steps, including website structure, Technical SEO, keyword analysis, Meta tags, titles, submissions, traffic analysis, and rank optimization, etc.) - Worked in coordination with other teams and clients for other SEO implementation. - Worked closely with the Content Writing and Content marketing teams. - Researched and identified URL architecture, page errors, content and navigational issues, and other factors that impact the technical performance of a website.